Ecommerce platforms such as Shopify have grown massively in popularity over the years. Shopify currently enjoys a leading position in the ecommerce industry, owing to its apparent affordability and ease of use.
Shopify is a web tool – a web application – that runs from an internet browser such as Chrome. It does not have to be installed on a computer, rather, it runs on Shopify’s backend application servers. It’s what’s called a hosted solution, which means the user does not have to worry about web hosting in order to use it. All of these qualities make it incredibly easy to set up and put it ahead of tools like WooCommerce and Magento which have relatively extensive install procedures.
But unlike WooCommerce and Magento which are open-source software – and thus completely free to download – Shopify is not free. Users who wish to use Shopify will have to bear a range of monthly expenses, the first of which would be the platform fees. The service’s cheapest price plan is $9 per month, which is definitely quite affordable. The reason for this low price is that the $9-per-month Lite plan does not come with store building tools. Rather, it facilitates users who want to sell via existing websites, Facebook pages or a physical location.
To tackle the enterprise segment, Shopify offers the Plus price plan, which remains a bit of a mystery. Its pricing isn’t mentioned on the official website, which instead displays an information collection form for interested users. Pricing for Plus is negotiable, as it’s aimed at large companies and high-volume merchants – customers who tend to have varying requirements. The Plus plan also offers exclusive access to the Shopify API, which enables integrations with internal systems such as CRMs and ERPs.
To help its users create visually attractive stores, Shopify provides some free and paid design templates for its websites. The Shopify themes feature professional and modern design, with the free templates not showing any apparent shortcomings when compared to the paid ones. The paid templates simply offer more choice but do so at a premium price – starting from $140 and going up to $180.
One of the major reasons why people choose Shopify is its ease of use. In practice, the platform really delivers on that front with simple navigation and an intuitive user interface. The site customizer lets users change several aspects of a theme without messing with HTML or CSS.
Thanks to Shopify’s popularity, it’s also a very ‘safe’ option for recommendation. Any SaaS product can be shut down if it does not perform well, but Shopify has shown steady growth in its popularity and numbers over the years. It now powers around 600,000 eCommerce websites around the globe and has more than 1 million active users.
Company Name: Logic Inbound
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