Shopify is one of the best hosted ecommerce solutions available today and has enabled non-developers to create professional and attractive online stores. The platform is constantly updated with new features, and has many hidden aspects to it. To help users who might be interested in it, Logic Inbound has recently published an article which provides an overview of Shopify and helps them understand what it is and what its capabilities are.
Shopify is a hosted ecommerce solution, which means that things like hosting and domain registration are taken care of by the service. The user only needs to sign up and can instantly have access to all of its tools and functionality (with some features limited according to the chosen subscription plan). This is part of what makes it so user-friendly compared to self-hosted solutions like WordPress.org and Magento Community Edition, which can be challenging to set up for tech novices.
With Shopify, users can sell physical and digital goods (like music and ebooks). It even assists sellers in carrying out their business at a physical location, thanks to native integration with its own point of sale solution. This native integration makes the whole affair incredibly simple, as there’s less need to rely on expensive developers.
Part of what makes Shopify so popular is its range of price plans which start from affordable prices. At the entry-level there’s the Lite plan, which lets users start selling on social media sites (Facebook and Pinterest) and existing websites. This plan doesn’t include the features required to create an online store, but provides Shopify’s powerful backend features to manage products and orders. Users can avail store-building features with the $29/month Basic Shopify plan, which also includes features such as reporting and abandoned cart recovery.
Technically, Shopify Plus is also a subscription plan, but its details are somewhat mysterious. There are no pricing details for it on the Shopify website, so there’s no way of knowing how much it costs. Estimates by various sources site $2000 as the base monthly price for this plan, but it increases significantly based on the earnings of the respective store.
There are some additional fees that users should be aware of before choosing Shopify for ecommerce, and these are the transaction fees. Shopify will charge up to 2% of monthly sales as transaction fees. Shopify says these fees are necessary so it can provide integrations with third-party payment services such as PayPal. However, users can simply avoid these by using Shopify Payments, the native payment processor.
Whether Shopify is good value is up to the requirements of the user. For high volume merchants who’re not able to use Shopify Payments, the transaction fees can be quite a deterrent. However, for those who can Shopify Payments and want a feature-packed, easy to use ecommerce platform, Shopify makes for a convincing choice.
Company Name: Logic Inbound
Contact Person: Hayk Saakian
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