Active 360 Begins Supplying Stand-Up Paddle Boarding Equipment via SUP Store in London

Chiswick, London – Commencing in the early months of 2011, Active360 was formed to bring attention to paddle boarding in London. Being home to ten million people(and a widely underused canal and river system) they believed London was too good an opportunity to pass up. Since their founding, thousands have been introduced to the sport, and they have organised numerous stand up paddle board UK (SUP) trips and events. Increased interest in this sport created a demand for equipment of high quality, and this is now supplied via their SUP store. Active360 prides themselves on being different from the standard suppliers of equipment, because their focus is on developing the sport of stand-up paddle board UK, not on selling the equipment.

Offering a new adventure for consumers seeking more time on the water, stand up paddle boarding has been a recent craze with quite a steady following. In addition to providing a total body workout between the strength needed to move around on the water, and the balancing skills required to remain on the board, an intriguing view is offered from the standpoint of the paddle-boarder. Because they get to stand at their full height, a person can see straight out over the horizon, and down into the water. This is especially a treat when paddle boarding on crystal clear water.

Being a challenging sport to get the hang of, as it tests balance and agility, paddle boarding requires certain pieces of equipment to be enjoyed successfully. Often, it’s easy to find a supplier for paddle boards themselves, and most of the necessary equipment. But many consumers run into the problem of finding a retailer who is selling the equipment specifically because they too have an interest in the sport, not just for making a profit.

A love of paddle boarding and a desire to utilise the vast resources of the canal and river systems that London features have helped Active360 develop their SUP store. Active360 is dedicated to increasing the awareness and share the love that they have of this sport. This has helped set them apart from other equipment retailers, because they aren’t focused on just selling equipment that’ll work. They know that it is far easier to enjoy a sport with equipment that can be trusted and that will last. The brands that they sell are tested by them, and they have deemed them to hold their value.

Recognising that consumers today shop online and in-store, Supshop360 have everything a beginner or experienced paddle boarder could need. To help people locate their shop, they feature a nifty Google maps tool to provide contact information at For their dedication to providing equipment out of a love for the sport, Active360 has been recognised as a superb resource for people looking to begin paddle boarding, and for those who already enjoy the sport.

Media Contact
Company Name: SUP Store
Contact Person: Media Relations
Email: Send Email
Phone: 02033935360
City: Chiswick
State: London, W4 2UE
Country: United Kingdom