There have never been more brands and more media outlets pushing content onto the Web—content in the form of blogs, white papers, videos, social media posts, and beyond. This glut of content has not been without some drawbacks. For one thing, readers are more skeptical than ever before about the truthfulness of their online content, worried that this torrent of facts and ideas has caused an uptick in “fake news.” According to Grammar Chic, Inc., a leading content marketing agency, it’s the marketer’s job so ensure proper fact-checking. Grammar Chic has elaborated on this in a new statement to the press.
“The last thing any company wants is for its branded content to be associated with fraudulent of duplicitous content,” says Amanda Clark, Editor-in-Chief of Grammar Chic. “This reflects poorly on the business, and can cause a real breach of trust with your clients and customers.”
As such, it is important for companies to choose content marketing partners who make accuracy a top priority. “The people creating your content should have a serious responsibility to fact-check and to do some due diligence, ensuring the work they produce is truthful to the best of their ability,” Clark notes.
Of course, it’s perfectly reasonable for branded content to be delivered with a particular angle or slant. Supporting facts should always come from vetted, reliable sources, however. And curated content should only come from respectable outlets.
“This extends not just to writers and content developers, but also to your social media management company,” Clark points out. “It’s vital that they only share articles, blogs, and videos from sources they have researched and found to be trustworthy.”
One way to ensure content accuracy is to become involved in the process. “As you work with a content marketing company, make sure you let the writers know about any reputable industry news sources you’d like them to draw from,” Clark suggests.
More generally, it’s important to talk with any content marketing vendor about their approach to fact-checking. “Don’t be timid about asking your content marketing partner about their approach to due diligence,” Clark says. “Make it clear that the integrity of your brand is a top priority.”
More information about Grammar Chic, Inc. and its content marketing services can be found online at www.grammarchic.net.
Grammar Chic, Inc. is a full-service writing company based in Charlotte, North Carolina. The company boasts a team of in-house writers and editors, providing diverse services in content marketing, copyediting, resume writing, and beyond. More information about Grammar Chic can be obtained by calling (803) 831-7444 or visiting at www.grammarchic.net. Additionally, the company can be reached via Facebook or on Twitter @GrammarChicInc.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email: Send Email
Address:3499 Fallowbrook Forest
Country: United States