DAD is an innovative way of digital marketing for the future

The word “advertisement” came from the Latin word “advertere”, which means “attention, inducement and transmission”, and then evolved into advertising. Its meaning is derived as “make someone notice something” or “notify people of something to cause others` attention.”

Nowadays, ads has been an important part of our daily lives.

Advertising appears everywhere all along the way from home to company: bus, subway, elevator, even bathrooms.

Ads shows up around every corner on screens again: search – video – game – forum – social media.

Ads always come into our view.

But, here’s the problem:

Baidu’s fake ads.
Information leakage on Facebook 
Topbuzz ads cannot be blocked, etc.

Hope we can see what we want to see:

Real and high-quality product introduction.

Best of all, as one of the “contributors”, we can also get benefits and incremental value from the advertising activities
DAD has been engaged in digital advertising since 2013, and now they entered the era of blockchain advertising with billions of users

What Can D-ad (Decentralized Advertising) Do?

1. Democratic supervision mechanism – eliminate illegal advertising

General mode: Eliminating illegal advertising by analyzing millions of ad contents through using big data, artificial intelligence and mature advertising data model.

DAD blockchain mode: D-ad, gives the rights back to users. User can kick out cheating and illegal ads from D-ad chain by voting.

2. Advertising chain can be tracked with full Transparency-Real and Effective Performance

General mode: traffic provider and third-party platform deliver data (including: placement, display time, duration, user clicks, views, downloads, etc.) to advertisers as evidence of performance.

DAD blockchain mode: all the data shows up on the chain. All the information such as ad placements, clicks, views, downloads, etc. is public. Nothing can be changed afterwards. All the data will be post backed to advertisers, so they can track everything on the chain at any time.

3. Smart Contracts – Pay for real perforamce

General mode: the flow is traffic providers give quotation or bidding—advertisers confirm the rate–start promotion. Advertisers are responsible for ROI, it will cause disputes on payment issues between two sides once there are problems during the cooperation.

DAD blockchain model: Advertisers choose ad placements and promotion model, and sign IO through smart contracts. Pricing and bidding are recorded in distributed nodes, payment will be paid to traffic platforms based on smart contracts automatically.

4. Token Economics – User is also ads revenue holder

General mode: when advertisers pay 100%, agency gets 40%, traffic provider shares 60% and user gets 0%

Dominated Players are Google and Facebook:

86% of Google’s annual revenue comes from advertising business in 2017, and its market value is $822.1 billion

98% of Facebook’s annual revenue comes from advertising business in 2017, and its market value is $574 billion

Blockchain mode: when advertisers pay 100%, traffic providers get 60% and users will get 40%.

So if the advertising revenue of Dad reaches 20% of that of Google, the users will get $166.4 billion!

Find what you want, See what you like.

The advertisement you see will transform into the profit you get.

Earn money from watching ads, DAD is waiting for you.

Now, DAD has launched Spark Program. The massive DAD Token will be released continuously for four weeks, and generous benefits is waiting for you. The earlier you join the more you get.

Become a member of Spark Program, finish registration and invitation to get DAD Token.

Join the Spark Program. Join the DAD. Build superior advertisement community together.

Please click to learn more information.

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Media Contact
Company Name: DAD
Contact Person: Media Relations
Email: Send Email
Country: United States