NPD Releases New Study on Importance of Domain Names

Heightened levels of technology are changing the world as we once knew it. A growing number of brick-and-mortar businesses are realizing the importance of an online presence. An online presence is important because we live in an era where so many people are now using their phones, computers, and other devices to access the internet. Most people will go so far as to circumvent brick-and-mortar stores in favor of online sources to make purchases and consume content.

Technology only seems to be advancing, and younger generations are becoming saturated with trending technology. Businesses such as eBay and Amazon allow people to buy things and receive items quickly without having to visit a store. By opting not to compete online, business are missing out on a wealth of potential.

These businesses, along with strictly online businesses, understand the need for a strong online presence, which includes a website. A website is necessary to create a platform where the business can reach more people and establish credibility. With the ability to reach more people and promote a strong image, sales and brand names grow. Failing to have an appealing website restricts the demographic to a shrinking audience of in-person customers.

Having a website is the first step, but it isn’t enough on its own. A business website requires multiple components in order to be successful. One of those includes picking the right platform. The most popular online platforms are WordPress, Squarespace, Shopify, and Wix.

They all differ in terms of purpose, ranging from sales and focus to blog orientations and visual formatting. It’s important that you select the platform that suits your needs the best. Doing so allows for a smoother operation of business.

Another very important decision to make early on is the domain name. A domain name needs to be relevant to your business and support a positive image. Fulfilling both of these needs will make it easier for people to find your business.

Spending lots of time on this step is not out of the norm. This blog post helps illustrate some strategies for generating a relevant domain name, indicating research, perfecting list-making, ruling out choices, and testing domain names through analytics in order to find the method that will work best.

A website should also have plenty of original and useful content for readers. This adds substance and depth to the website, which in turn allows viewers to enjoy and consume more of your content. Having a contact page is also important because it allows viewers to engage with a business.

Content aside, the overall appearance of the website also matters more than you may think. Fonts and colors should improve readability while also being stylistic. The color scheme – as well as the orientation of links, headers, and pictures – needs to be considered because they contribute to the overall image.

A website is a first impression. Many people will first view a business via a website so presenting the business professionally online is just as important as in person. A strong website is crucial to appealing to the public and captivating attention. After all, views and website clicks translate to sales and online viewers.

A successful website is comprised of many parts, including the platform, a domain name, quality content, and an attractive appearance. Businesses are encouraged to pay attention to these traits if they want to appeal to more people in this growing age of technology.

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