In the era of big data, the internet brings great convenience to users, however, this comes at a cost. For example, user identity information and browsing history are leaked. Due to the costs of Internet user data replication is low, replication is indistinguishable, and there are no unique and explicit ownership constraints. In the process of sharing the data, there is the risk of being copied, retained and resold by a third party or data buyer. You must receive many sales calls that know all the information about you. But you will never know who reveals your privacy.
The advertising giants led by FB, Google, Apple, and Twitter would only make Internet data more and more centralized, and users’ data would be further exploited, and user rights could not be guaranteed. Users have lost control of data and privacy protection, and they have no access to dividends after data is used by the platform for profit. It is a necessity to solve the problem that how to make a balance between protecting user’s privacy as well as rights and enjoying the convenience of the platform.
To solve this problem, DAD proposes its own solution. Dad is a decentralized advertising chain committed to bringing data ownership back to the masses, making users become the master of their data, and get profit after platform used the data, that is, users can get the Token rewards by clicking the advertisement.
Since 2013, DAD has built its own advertising system and has more than 150 million users worldwide, has more than 1.5 billion ad impressions per day. Currently, DAD has a perfect advertising ecosystem. With years of accumulation and an outstanding team, DAD has attracted the support of quality investment institutions such as ONT, NEO and Danhua Capital. It collaborates with the world’s largest Airdrop platform Gift.One; HLC; DACC; Digital Asset Management Platform BCV; blockchain media Coinspeaker, Nullxx and CoinCodex etc. Now DAD is actively preparing for listing on the global top3 exchange.
In order to build a better blockchain advertising ecosystem, DAD now specially launched the “Spark Plan” on July 16, which released 10 million DAD candies to motivate early community users. It became popular on social media immediately, just in a few hours, the number of registered people reached 10,000. DAD “Spark Plan” occupied the hot topics in major communities. In “Spark Plan”, registration and invitation equivalents to mining, candies will be divided according to the number of people in each day.
It is DAD’s first step in a long-term goal. With the development of the DAD advertising chain, they will use professional technology and team, rich advertising marketing experience to cooperate with more high-quality project parties and investment institutions. Promoting the ecological construction of DAD and the rapid landing of Dapp jointly.
Official Web: https://dad.one/index.html