Global whiskey market is expected to grow at the CAGR of 5%. Introducing new flavors and mentioning origin of the whiskey is boosting whisky sales. Whisky is a highly recognized distilled alcoholic beverage among all premium brands and healthy consumers of the same. Being famous among beverage consumers it is needless to say that they are supporting the market growth. Many whiskey producers are focusing on exploring various whiskey tastes, character and differentiation which has resulted in the launch of new whiskey brands giving an increase product availability option consequently giving more choice and more availability to consumers thereby supporting the market growth of whiskey.
Whiskey has been one of the popular alcoholic beverages and its demand has been growing at a fast rate after beer. Flavored whiskies are gaining popularity in the last few years due to changing consumption patterns among alcoholic consumer groups. Popular categories of whiskey includes Bourbon and American which continues to grow with high preference globally.
The global whiskey market is spread across North America, Europe, Asia Pacific as well as Rest of the World (RoW). Among this Europe has the main market share where else Scotland and Ireland have the main production area. North America holds a major share with respect to demand of whiskey. Asia-Pacific is emerging market along with China and India which are gaining attention from private players for investment in the whiskey market.
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Major Key Players:
This report includes a study of strategies such as mergers and acquisitions, product launches by the major whiskey market players. It further includes product portfolios, developments of leading major players which includes
The key players profiled in the whiskey market are Allied Blenders and Distillers Pvt. Ltd (India), Beam Suntory (U.S.), Brown-Forman (U.S.), Pernod Ricard (France), Diageo (U.K.), Bacardi (Bermuda), Heaven Hill Distilleries (U.S.), Constellation Brands, Inc. (U.S), Distell Group limited (South Africa), Radico Khaitan (India).
Organic malt based whiskies are gaining high importance in recent days.
The demand for Irish whiskey is increasing as compared to other types of whiskies.
Whiskey market has been segmented on the basis of source which includes malt, grain, blended and others. On the basis of type, market is again segmented into Bourbon/Rye, Scotch, Cask Finish and Others. On the basis of origin, market is further segmented into U.S., Canadian, Irish, Japanese and more. Depending on the process, the market is again segmented into pot still distillation, column still distillation and more.
The whiskey market is segmented under the following regions:
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- Rest of Europe
- Rest of Asia Pacific
Rest of the world
- Saudi Arabia
- South Africa
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