The Market Triumph of Ecotourism: A Social Values Segmentation

“A Market Segmentation Analysis of Desired Ecotourism Opportunities”
The research report shows a significant spike in ecotourism market. The market of ecotourism has been one of the fastest developing tourism segments for years. A wide spectrum of products/experiences may belong here, also, the market is characterised by several consumers activities, motivations and features.

Information Technology and transportation have moved up to a higher level and there are no places on Earth left that are not within reach of any traveler. The fact is, tourism is one of the most massively expanded industries, with a mass fanaticism blowing up for nature tourism.

The market of ecotourism kept the average growth rate of X%, which was $XXXX million in 2014 to $XXXX million in 2017. Experts predict that in the upcoming years, it will expand and reach $XXXX million by 2022. Taking a short look over a geographic section, the Global Ecotourism Market is winning the market and also, is estimated to experience the high growth during the forecast period in France, United States, Spain, China, Italy, Turkey, Germany, United Kingdom, Mexico, Russia and Colombia.

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People are more intending to explore the world and nature, in way without impacting the nature.

As a response to this gearing up appreciation of nature experiences, a new sort of travel ethic has initiated called ecotourism. In 1990, Megan Epler Wood, the co-founder of The International Ecotourism Society (TIES) and author of six influential books on ecotourism defined it in the best way possible. Sustainable Tourism on a Finite Planet: Environmental, Business and Policy Solutions is the latest edition of Megan released in 2017. At present, Epler Wood who holds the designation of director at International Sustainable Tourism Initiative at Harvard gave a simple and to the point definition that is, “Responsible travel to natural areas that conserves the environment and improves the well-being of local people.”

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What ecotourism offers is, amalgamation of cultural and ecological protection. Eco-tourism emphasizes on wilderness adventures, local cultures, volunteering, learning new ways and personal growth to live on our vulnerable planet. Lead analyst, Narasinha Varute, said, “Demand for ecotourism in GCC is subject to the collective offerings, services and innovations made by member nations to cater to the increasing volume of inbound tourists, and also to ensure a sustainable environment in future.”

It creates awareness among people in regard with the preserving cultural and natural environments, and becomes helping hand in economic development. The primary focus of these kind of tourism is to cover the places where fauna, flora, and cultural heritage are the prime factors of attractions. Responsible ecotourism is inclusive of programs that reduces the adverse effects of conventional tourism that it puts on natural environment and enhance the cultural integrity of local people. Hence, adding to evaluating cultural and environmental factors, steps taken by hospitality providers so that promotion of energy efficiency, recycling, water re-use could be done, and inventing economic opportunities for communities that lies in locality, is an essential part of ecotourism.

How ecotourism becomes distinctive, as its emphasis is on education, conservation active community participation and traveler responsibility. Ecotourism specifically possesses the characteristics such as Support for local conservation efforts, Local participation in decision-making, Conscientious, low-impact visitor behavior, Sustainable benefits to local communities, Educational components for both the traveler and local communities, Conscientious, low-impact visitor behavior and Sensitivity towards, and appreciation of, local cultures and biodiversity.

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Phone: +1 (214) 884-6817, +9164101019
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