In recent years, with the explosive growth of the global mobile Internet, developers have been discussing the product forms, globalization trends, and channel resources, and the discussion about app monetization and advertising ecosystem has also attracted the attention of all parties. In fact, the top issue that most app developers are concerned about today is related to Ad Revenue.
To solve developers’ concerns, AdTiming, a global premium mobile marketing platform founded in 2016, officially launched a new generation mobile ad mediation and monetization platform this year. The new platform levers accumulated technical strength and global mobile marketing resources, enabling global developers to have a holistic and efficient monetization solution, enjoy professional services, and maximize their revenue.
It is reported that the AdTiming Mediation Platform has now integrated with more than 1,500 global applications developers, over 30 Ad networks, covering a diverse range of apps including e-commerce, game, utility, and social media, etc.AdTiming Monetization Platform runs over 5,000 daily active campaigns, reaches 1.2 billion users, and delivers more than 500 million daily impressions.
The report illustrates the advantages of AdTiming’s Mediation and Monetization Platform compare to traditional counterparts.
1. Differ from the segment platform practices, AdTiming not only acquires data but also matches the data to certain user groups to analyze. The figures are set to be displayed to developers, which will allow them to adjust the priority and program weight.
2. AdTiming’s unique double-way tagging system (consists of user tags and media tags). Every conversion data is fed back to the media and user tags, then the system continuously adjust and optimize traffic tags (country, source, app, ad placement, ad format, size, etc) and user tags (gender, age, real-time interests, long-term interests, industry interested, etc) according to the conversion rate. Converting the advertising tags into user tags according to each campaign content, the feeding content will be more precise as the campaign duration grows, hence enable the revenue to grow steadily.
3. AdTiming mediation and monetization platform records the user display frequency towards each Network, Meanwhile, fetch and analyze user behavior data of each campaign. The final procedure is to predict user’s correlation with each Ad network based on the analyzed pattern, so as to carry out the maximized single ad display to further improve overall revenue.
There is no doubt that monetization is a relatively stable way to increase revenue, but how to balance the user experience and Ad revenue is a big challenge for developers. In response, Mr. Yang Huanhuan, the CEO of AdTiming, addressed in a keynote speech in 2018 GMIC Beijing, “for ads display, developers need to match campaigns according to traffic characteristics under different stages. To better serve developers, ad networks need to know their customers better than they do. As a technology-oriented and data-driven mobile marketing platform, AdTiming is looking forward to having in-depth cooperation with advertisers and developers to achieve mutual prosperity.”