The global tension control market is projected to reach USD 1,118.8 million by 2022, growing at a CAGR of 4.65% from 2017 to 2022. This market growth is primarily driven by the increasing demand for automated tension control and rising transition toward flexible printing & packaging from rigid packaging across the world. The rising pharmaceutical manufacturing in Asia Pacific and adoption of automation in paper processing in Asia Pacific and North America provides an opportunity for growth in the market.
The tension control market comprises both global and regional players. The global market is dominated by major players, including Maxcess (US), Montalvo (US), Erhardt+Leimer (Germany), FMS (Switzerland), and Re (Italy). The market growth strategies adopted by key players in the tension control market include partnerships, new product launches, and expansions. The new product launch strategy was the most commonly adopted strategy by market players from January 2014 to December 2017. Industry players also adopted partnerships, the second-most adopted strategy during the stated period.
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Maxcess is a leading manufacturer of web guiding and web automation products. The company operates through various products divisions, which include rubber-covered rolls, precision rolls, web guiding & web inspection, slitting system, shafting & chucks, and tension control systems. The company offers tension control products under the brand name MAGPOWR. Key industries served by the company include paper, plastic & film, food processing, printing, textiles, metals flexible packaging, and metals. The company has expansions and new product launches as its key growth strategies. In January 2017, Maxcess announced expansion of its China business with an additional 25,000-sq.ft manufacturing facility in the country.
Montalvo is a US-based automation equipment manufacturer, specializing in web tension control products, founded in 1947 and headquartered in Maine, US. The company offers open-loop and closed-loop tension control systems and caters to industries, such as printing, flexible packaging, pharmaceutical, metals, paper & pulp, and textiles. The company manufactures various web guiding and web tension control equipment, which include tension controllers, load cells, brakes, clutches, tension indicators, safety chucks, sensors, and amplifiers.
The company is focused on organic growth strategies, mainly new product launches. In January 2016, the company launched two new series of load cells, namely, DR-C Direct Replacement Full Bridge Load Cell and the DR-D Direct Replacement 3 Pin Load Cell. In August 2015, it launched its tension controller, the Z4-UL, designed for unwinding tension zones by utilizing load cell feedback for tension measurement.
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