Gluten is basically a protein compound found in wheat, rye and barley and their derivatives. Normally considered as a protein; the same gluten may cause intestinal damage often resulting in weight loss and nutrient deficiencies for some gluten intolerant individuals. Common symptoms of gluten intolerance include diarrhea, abdominal pain, bloating, fatigue, forgetfulness and irritability. Hence doctors & dietitians always recommend gluten-free diets for gluten intolerants and patients of celiac sprue and dermatitis herpetiformis to ensure some relief in the symptoms associated with gluten sensitivity. Besides, millions of people worldwide have started consuming gluten-free products, because of a general perception of maintaining a better health. This coupled with a current trend of consumption of ‘free from products is increasing uptake of Gluten-Free Products worldwide fueling its market growth constantly.
The market for gluten-free Products has experienced a drastic change from being considered as specialty niche to becoming mainstream. Acknowledging the kind of traction garnered by this market, Market Research Future recently published a study report. According to the report, Gluten-Free Products industry is projected to grow to USD 9,141.19 million registering a CAGR of 9.51during 2017 to 2023. Diseases like celiac sprue and dermatitis herpetiformis and gluten intolerance disorder is driving the market growth of Gluten-Free Products largely. The gluten-free Products market also provides many opportunities for business development in different directions including the fields of fortified & functional food and baby food.
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Increasing availability of gluten-free products in organized retail stores is an important factor leading to sales of the Gluten-Free Products. Companies are targeting various supermarkets and departmental stores to gain attention of customers by increasing the shelf space for products. Additionally, advertisement and promotional activities of gluten-free products in various retail chains through weekly flyers and circulars is supporting the sales of gluten-free products.
On the other hand, Food-intolerance products are generally priced higher than the normal food products. The pricing can be unaffordable for the majority of consumers, which is considered to hamper the market growth over the review period.
Major Key Players Analysis:
The global Gluten-Free Products market appears to be immensely competitive with the presence of several small and big players operating in the market. The strong competition combined with swift technological advances prompt a risk factor for the players operations. Major players of the market are increasingly adopting strategic approach or the trend of innovation in products. This trend is likely to continue in the future, as the established players want to harvest upon a larger market share. To gain a competitive advantage, an increasing number of players are growing inorganically by several mergers and acquisitions.
The Hain Celestial Group, Inc. (US), Boulder Brands, Inc. (US), Hero Group AG (Switzerland), General Mills, Inc. (US), The Kraft Heinz Company (US), Kellogg Company (US), Mondelez International, Inc. (U.S.), and Freedom Foods Group Ltd. (Australia) are some of the prominent players profiled in MRFR Analysis and are at the forefront of the competition in the Global Gluten-Free Products Market.
Industry Advancements/Related News:
January 17, 2018 – Brusco (UK) a bulk ingredients supplier, announce addition of its latest gluten-free Ale named “As Good As Gold” to the extensive list of alcohols that it is able to supply to the UK food and drinks markets. The product also allows food processors to add a twist to their usual ranges while taking full advantage of the significant “Free-From” movement sweeping supermarket aisles.
January 23, 2018 – Waremart by WinCo announced launch of a new Shopping Center in Keizer (US) will opening on Feb. 1 at the Creekside, bringing 75 new jobs to the city.
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Gluten-free Products Market can be segmented in to 3 key dynamics for the convenience of the report and enhanced understanding;
By Type: Dairy & Frozen Desserts, Beverages, Comprises Bakery & Confectionery, Meat Products, Prepared Foods, and others.
By Distribution Channel: Store Based, Non-Store Based
By Regions: North America, Europe, APAC and Rest of the World.
The bakery & confectionery segment is projected to account maximum market proportion and projected to grow at CAGR of 9.91% during the forecast period.
Store based segment is estimated to witness the highest growth at a CAGR of 9.23% during the forecast period of 2017-2023.
North America is projected to retain its dominance throughout the forecast period owing to healthy economic growth and increasing consumption of gluten-free products. North American region is estimated to reach USD 3,903.29 million by 2023. While, European region is projected to expand at a moderate CAGR of 9.84% during the forecast period 2017-2023.
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