Corporate Review Discusses How Data-Driven Marketing Increases Online Sales with Sellpoints

November 20, 2014 – Boca Raton, Florida Modern marketing demands that companies who want to remain competitive understand consumer behavior and use consumer insight data to provide a personalized experience for their site visitors. Tune in to learn more about Sellpoints airing on Bloomberg Worldwide (as pd. prog) on November 23, 2014. Check your local listings for airtimes. 

Companies spend enormous amounts of money to attract online customers, but when they struggle to convert shoppers and understand what marketing initiatives worked, they often mismanage resources and waste funds. Sellpoints has developed an organized dataset that is easy for companies to view and understand while also helping them ensure that their ads are only reaching their target audience.

As the Vice President of Programming for Corporate Review, JL Haber, describes, “The world of digital marketing and communication requires companies to provide customers with individualized experiences. When we learned about Sellpoints’ efforts to make it easier for companies to understand and capitalize on their consumer data, we immediately wanted to have them on the show.”

Retailers want to offer the best possible experience, but since each customer is an individual, it can be a challenge to understand what motivates particular shoppers to buy. Sellpoints helps organizations attract the right leads and convert them from browsers to buyers.  Measuring consumer behavior allows Sellpoints to deliver the optimal content mix on the product page to maximize a consumer’s engagement with the product.

Being able to target messages towards a particular individual, instead of a broader group, prevents wasted marketing dollars and has a greater impact on the shopper. Sellpoints is so confident in their ability to bring in the right people and engage them that they actually offer clients a guarantee to double their online sales.

Those interested in learning more about Sellpoints and what they have to offer customers should watch this latest episode of Corporate Review airing on Bloomberg Worldwide (as pd. prog) on November 23, 2014. Check your local listings for airtimes. 

About Corporate Review

Corporate Review  is an award winning business and health program that is independently produced by MMP (USA), Inc. The show provides its viewers an in-depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. With more than 5,000 companies participating on over 500 shows, Corporate Review continues to be the premier and targeted outlet for the latest business and health stories. Corporate Review airs on cable networks to over 100 million potential television households.

For specific market-by-market air dates and times, please email Moniqueh@mmpusa.com. For more information, please visit to www.corporatereview.tv

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