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Industry Highlights & Trend Analysis:
In 2012, the global digital signage market was valued around USD 12.50 billion and is anticipated to reach approximately USD 21.46 billion while maintaining a compound annual growth rate (CAGR) of 4.98% during the forecast period owing to rising demand for the digital advertising of services and products in order to draw the target audience’s attention in an useful manner. The development of innovative products like leak detector systems, home monitoring systems, etc. together with complex monetary products like forex cards that require succinct and informative advertisement matter are few of the driving factors that are expected to fuel the digital signage demand. Additionally, there is an increasing demand for implementing superior products that need digitized information guidance and management which can be accessed from distant locations. This is among the major drivers projected to drive the global market during the forecast years. Digital signage presents the essential quality information to a huge amount of viewers by using big display screens around the location with a focused target audience. Eventually, the rising awareness amongst the consumers about the complexity and drawbacks of conventional advertising like short-lived print marketing is prompting the adoption of digitized advertisement. Moreover, the novel efforts contributed by the researchers, display designers, and promotion agencies are spending extra on the development of the display technology of digital signage. So, all these factors are consecutively anticipated to boost the growth of the global market.
Competitive Outlook and Trend Analysis:
The major market participants in the global digital signage market are Microsoft Corporation, Omnivex Corporation, KeyWest Technology, Inc., NEC Display Solutions, Ltd., ADFlow Networks, Winmate Communication, Inc., LG Electronics, Samsung Electronics, and Panasonic Corporation. The advent of novel solutions is expected to drive the market during the forecast years. For example, Intel Corporation brought in Open Pluggable Specification (OPS) that has assisted in standardizing the digitized marketing plan. In addition, Japan’s Nippon Telegraph and Telephone (NTT) Corporation, produced digital signs with the help of aroma-emitting devices. The market players, by continuous innovation and R&D efforts, are also striving to formulate high-value and premium quality products at best possible cost to achieve a competitive benefit in the price-sensitive industry.
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Regional Outlook and Trend Analysis:
Europe and North America are jointly anticipated to lead during the forecast years owing to the rising presence of committed providers of industrial products and equipment. Additionally, the digitized display demand in the retail market is rising at a significant rate in these areas, which is driving the growth of global industry further. Countries like Germany, United Kingdom, and the United States are anticipated to demonstrate major growth, mainly due to growing R&D efforts contributed by manufacturers in an attempt to improve the advertising content quality. Moreover, augmented governmental initiatives to install digital signage in offices in order to retain constant information stream is yet again expected to propel the growth of the region. Though, the Asia-Pacific regional market is projected to conquest the European regional market by 2022. This expansion of the European market is assigned to the rising awareness levels amongst the regional population concerning digital signage benefits. India, South Korea, and China are predicted to show significant growth, mostly owing to the rising applications over offices, hospitality industry, hospitals, banks, and the retail stores. Also, the growing transportation segment in the Asia-Pacific regional market is expected to drive the market growth further.
The global Digital Signage Market is segmented as follows:
By Type: Video Walls, Transparent LED Screens, Video Screens, Kiosks, Digital Posters & Other Signage Types
By Component: Software, Hardware & Services
By Technology: Projection, LED & LCD
By Application: Corporate, Retail, Transportation, Banking, Education & Healthcare
By Location: Out-store and In-store
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By Region: North America: (U.S, Canada & Mexico), Europe: (Germany, France, UK, Italy, Spain & Rest of Europe), Asia-Pacific: (Japan, China, Australia, India, South Korea, Rest of Asia-Pacific) and Rest of the World: (Brazil, South Africa, Saudi Arabia, Turkey, United Arab Emirates & Others)
Major Table of Contents:
Chapter 1. Introduction
Chapter 2. Executive Summary
Chapter 3. Market Overview
Chapter 4. Digital Signage Market, By Type
Chapter 5. Digital Signage Market, By Component
Chapter 6. Digital Signage Market, By Technology
Chapter 7. Digital Signage Market, By Application
Chapter 8. Digital Signage Market, By Location
Chapter 9. Digital Signage Market, By Region
Chapter 10. Company Profiles
List of Tables:
Table 1.Global Digital Signage Market, By Type, 2012-2022 ($Million)
Table 2.Video Walls Market, By Region, 2012-2022 ($Million)
Table 3.Transparent LED Screens Market, By Region, 2012-2022 ($Million)
Table 4.Video Screens Market, By Region, 2012-2022 ($Million)
Table 5.Kiosks Market, By Region, 2012-2022 ($Million)
List of Figures:
Figure 1.Digital Signage Market Share, By Type, 2012 & 2022 ($Million)
Figure 2.Digital Signage Market Share, By Component, 2012 & 2022 ($Million)
Figure 3.Digital Signage Market Share, By Technology, 2012 & 2022 ($Million)
Figure 4.Digital Signage Market Share, By Application, 2012 & 2022 ($Million)
Figure 5.Digital Signage Market, By Region, 2012 & 2022, ($Million)
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