COLUMBUS, Ohio – Aug 30, 2018 – According to figures released by the Outdoor Advertising Association of America, Out-of-Home (OOH) advertising revenue rose 4.7 percent in the second quarter of 2018 compared to the previous year to reach $2.49 billion. While there are many reasons for this record growth, the most important factor is undoubtedly the increase of accessibility. More OOH is being bought as more people have access to quickly and easily buy outdoor ads. This can be attributed to several tools and platforms that are democratizing access to the format.
OAAA Media Locator
OAAA’s Media Locator allows anyone to search for specific OOH media in a specific area. Users choose a geographic area, the category of media they want, and finally the format or formats that they want. The tool then reveals to them which formats are available in their selected location.
Geopath is a not-for-profit membership company that provides state-of-the-art audience location measurement, deep consumer insight, and innovative market research. While Geopath offers their own tools for locating OOH media and planning campaigns, their data and insights are also used by third-party software and platforms. Vendors provide Geopath ratings data to empower businesses to better understand their out-of-home ad dollars.
Tech Aimed at SMBs
The newest generation of OOH buying technology helps local advertisers to plan and execute OOH campaigns completely online. Platforms like BillboardsIn, which is powered by the same tech used by top ad agencies, empower small businesses and nonprofits to find, evaluate and purchase billboards from competing vendors anywhere in the U.S.
Tools and platforms like the ones mentioned above have made it so that OOH media buying—which was once reserved for advertising experts—is now available to everyone. It’s no surprise that when you make buying a billboard as easy as buying sheets on Amazon, you’ll see an increase in revenue. Looking at it from that perspective, it’s easy to see why OOH industry growth is expected to continue well into the future.
DOmedia operates the leading technology platforms for buying and selling OOH media. Agencies, vendors and brands turn to DOmedia to harness the power of the OOH media Renaissance.
For more information about DOmedia, visit DOmedia.com