According to a report by Grand View Research, Inc.; the global internet protocol television (IPTV) market is anticipated to reach USD 117.07 billion by 2025. Growing requirement for application based services using high speed internet is anticipated to fuel market over the forecast period (2014 to 2025). IPTV offers higher level of interaction compared to cable and satellite TVs. This, in turn, can fuel product demand. In addition, IPTV enable telecom providers to collect data pertaining to finance, education, and healthcare sectors. It can enhance telecom providers’ ability to leverage big data services for better understanding of consumer needs to offer products and solutions according.
Transformation of telecom operators into Complement Digital Service Providers (CDSP) can positively influence market growth. Adoption of broadband internet protocol and high demand for over-the-top services are likely to stimulate market growth over the next few years. Rising investments in network infrastructure attributed to growing number of IPTV subscribers can further augment market expansion. Favorable government regulations are expected to support new entrants to foray into the market. Continual advancements in internet infrastructure and widespread connectivity can spur adoption of IPTVs over the forecast period.
Full Research Report On Internet Protocol Television (IPTV) Market Analysis: https://www.grandviewresearch.com/industry-analysis/internet-protocol-television-iptv-market
The worldwide internet protocol television (IPTV) market can be segregated on the basis of type and region. Based on type, the market can be bifurcated into subscription-based and subscription-free IPTV. In 2016, subscription-free accounted for more than 50% market share. Service providers are rolling out triple play services combining broadband, telephone, and TV. This, in turn, can gain traction among consumers.
IPTV providers are enhancing their bandwidth capacity and infrastructure by replacing copper wires with fiber optic cables. As a result, they possess high capacity network to ensure high video quality and flawless delivery of content. In addition, providers are introducing new internet protocol (IP) networks to integrate several protocols in single system. All these factors are anticipated to bode well for market growth over the forecast period.
Regional segmentation includes Europe, North America, Asia Pacific, Latin America, and Middle East and Africa (MEA). In 2016, Asia Pacific held the largest market share owing to rising investments in fiber optics in countries such as India, China, Indonesia, and Malaysia. Use of fiber optics enables IPTV services to be bundled with fixed broadband for better connectivity and high content viewing experience. In addition, growing internet penetration in rural and urban areas of China and India can create significant growth opportunities.
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In India, continual changes in regulations regarding services that can be provided over internet are allowing telecom providers to offer TV services as internet protocol television. Private and government players are focusing on launching new IPTV services as they do not require additional expenditure. Services providers are expected to penetrate Indian market owing to huge potential for IPTV and broadband. Similarly in China, fixed operators are adopting IPTV as profitable services to introduce new tariff plans, while retaining existing consumer base. The region is estimated to witness CAGR of 8% from 2017 to 2025.
Europe is held prominent market position in 2016 as telecom operators continued to roll out IPTV platforms in leading markets such as U.K., France, and Germany. Growing popularity of Video on Demand (VOD) services can contribute substantially to regional growth. Moreover, rising investments in fixed line based communication services can benefit regional market. Latin America is expected to be the most promising region during the forecast period. It is likely to exhibit CAGR of 21% during next few years attributed to shifting consumer preference from digital terrestrial broadcasting to IPTV and cable networks.
Some of the leading companies in the internet protocol television (IPTV) market are AT&T Inc.; Century Link, Inc.; Cisco Systems, Inc.; Huawei Technologies Co., Ltd.; and Nectro IPTV.
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