The global baby care product market is witnessing high growth owing to the rise in infant population across the world, along with increasing awareness about children’s healthcare. The companies operating in the baby care market are focusing on various strategies to gain a better foothold in the global market.
Depending on the various products available in the market, the global baby care market is classified into baby cosmetics and toiletries, baby convenience and safety products, and baby food or formula. The demand for the toiletries segment is anticipated to be the largest and the most promising in the coming years. This is due to rising awareness about the nutritional requirements and hygiene of babies in developed and developing countries.
Based on the distribution channel, the market is segmented into online distribution channels, and offline distribution channels. The online distribution channel is expected to be the largest, as well as the fastest segment. This is because of the growing popularity of online platforms where consumers can compare different products and their prices along with easy returns and timely delivery to their doorsteps.
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Moreover, the cross-sectional analysis of all the segments mentioned above across different regions such as North America, Asia-Pacific, Europe, Latin America and the Middle East and Africa has also been considered within the scope of the research. Geographically, Asia-Pacific dominates the global baby care market and is also expected to grow at the highest rate.
Key growth factors
The rising disposable income of parents in developed and developing countries, rapidly growing new born population, changing lifestyle patterns, and increasing number of working women are some of the key factors that will induce market growth.
The increasing importance of child hygiene and safety is one of the primary factors that is expected to augment the demand for baby care at a high rate in the coming years.
Threats and key players
Despite so many factors driving the market, rigid legislations regulating the marketing and manufacturing of baby care products is one of the most critical factors that is expected to limit the demand in the coming years.
Moreover, entrants of the baby care market are facing high entry barriers and stiff competition.
Some of the major players operating in the baby care market are Unilever Plc., Johnson and Johnson, Procter and Gamble, Nestle S.A., Abott Nutrition, Kimbarly Clark, Dabur Healthcare Company, etc.
What’s covered in the report?
1. Overview of the baby care market
2. Current market demand along with future expected demand trend for baby care products on the basis of various product types – baby cosmetics and toiletries, baby convenience and safety products, and baby food or formula
3. Current and forecasted regional (North America, Europe, Asia-Pacific, Latin America, the Middle East & Africa) market size data for baby care market.
4. Current and forecasted market size data for the segments based on distribution channels – online distribution channel, and offline distribution channel
5. Analysis of company profiles of the major players operating in the market
6. Key opportunities for the baby care market
7. Market trends in the global baby care market
8. Value chain analysis in order to optimize the available resources
9. Market attractiveness analysis in terms of region in order to furnish the competitive advantage of one region over the others
10. Market positioning of the key players across different regions in 2017
1. Understand the demand for baby care to determine the viability of the business.
2. Determine the developed and new markets where various baby care products are important.
3. Formulate a product market strategy based on the position in the value chain determine the optimal product placement.
4. Identify the gap areas and address them.
5. Develop strategies based on the economic factors for each of the segments.
6. Define the competitive positioning by comparing the products with the key players in the market.
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