WooCommerce is one of the most popular ecommerce platforms and is being used by nearly 30% of all online stores today. Its popularity can be attributed to the fact that it is open-source, free to download and fully customizable. This customizability gives it the sort of flexibility that hosted platforms like Shopify and BigCommerce cannot match.
WooCommerce is basically a plugin for the highly regarded WordPress CMS (content management system). By installing WooCommerce, WordPress is converted into a full-featured ecommerce platform with features that rival accomplished competitors. One of the most useful features that WooCommerce ‘inherits’ this way is the shortcode.
To help WooCommerce and WordPress users better understand what the shortcode is and its usefulness, Seattle-based digital marketing agency Logic Inbound recently published an article. This article explains the purpose of the shortcode and lists down WooCommerce shortcodes that can prove to be extremely useful for any WooCommerce user or developer.
A shortcode basically condenses any piece of code (that serves a particular function) into what’s basically a few words within square brackets. The shortcode then, calls a function and can be used as many times as the user wants in a WooCommerce web page. The benefits of shortcodes are obvious: There is no longer any need to copy-paste code into a WooCommerce to integrate functionality that is common across multiple web pages.
An example is perhaps the best way to explain the usefulness of the shortcode. Consider a web page that needs to have a Youtube video embedded in it. Usually, a complex embed code will need to be placed in the web page’s HTML in order to accomplish this. However, using shortcodes the user only needs to copy the Youtube video URL and place it in the Youtube video shortcode which is: [youtube-video url=”videoURLhere”]. This example is the simplest usage of a shortcode, as this WordPress feature can be used for much more complex functions which also require some sort of ‘arguments’ from the user.
The simplest form of shortcode is the one that was mentioned in the example above. It is simply a shortcode that is enclosed within square brackets. For example, the
To enable developers even further. WordPress provides shortcodes that can take in user inputs to display results that will vary depending on the input parameter / argument. For example, the gallery shortcode can be extended to include parameters that will specify how the images will be ordered:
Shortcodes undoubtedly provide a lot of utility for WooCommerce developers. They can be used to call on nearly function, no matter how complex it is. What’s more, users can even create their own custom shortcodes, further extending the usefulness of this feature.
Company Name: Logic Inbound
Contact Person: Hayk Saakian
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Phone: (206) 800-7756
Address:500 Mercer Street Floor 2
Country: United States