WooCommerce Shortcodes Explained by Logic Inbound

The first thing you need to realize is that the shortcode is not a WooCommerce feature, rather, it’s a feature that’s found in WordPress. Since WooCommerce is essentially an extension of WordPress, and also uses its CMS capabilities, the shortcodes feature is naturally available to its users as well.
Lives of countless site managers were made easy when WordPress introduced shortcodes with platform version 2.5. It is one of the most useful features of the CMS, and has made its way into WooCommerce as well, where it finds a lot of utility. A combination of WordPress, WooCommerce and an attractive ecommerce theme can be used to create a professional online store. With the help of WooCommerce shortcodes, users can create unique pages that have distinctive design and functionality.

WooCommerce is one of the most popular ecommerce platforms and is being used by nearly 30% of all online stores today. Its popularity can be attributed to the fact that it is open-source, free to download and fully customizable. This customizability gives it the sort of flexibility that hosted platforms like Shopify and BigCommerce cannot match.

WooCommerce is basically a plugin for the highly regarded WordPress CMS (content management system). By installing WooCommerce, WordPress is converted into a full-featured ecommerce platform with features that rival accomplished competitors. One of the most useful features that WooCommerce ‘inherits’ this way is the shortcode.

To help WooCommerce and WordPress users better understand what the shortcode is and its usefulness, Seattle-based digital marketing agency Logic Inbound recently published an article. This article explains the purpose of the shortcode and lists down WooCommerce shortcodes that can prove to be extremely useful for any WooCommerce user or developer.

A shortcode basically condenses any piece of code (that serves a particular function) into what’s basically a few words within square brackets. The shortcode then, calls a function and can be used as many times as the user wants in a WooCommerce web page. The benefits of shortcodes are obvious: There is no longer any need to copy-paste code into a WooCommerce to integrate functionality that is common across multiple web pages.

An example is perhaps the best way to explain the usefulness of the shortcode. Consider a web page that needs to have a Youtube video embedded in it. Usually, a complex embed code will need to be placed in the web page’s HTML in order to accomplish this. However, using shortcodes the user only needs to copy the Youtube video URL and place it in the Youtube video shortcode which is: [youtube-video url=”videoURLhere”]. This example is the simplest usage of a shortcode, as this WordPress feature can be used for much more complex functions which also require some sort of ‘arguments’ from the user.

The simplest form of shortcode is the one that was mentioned in the example above. It is simply a shortcode that is enclosed within square brackets. For example, the

shortcode embeds an image gallery within a WooCommerce page. Now even though the shortcode is very simple, it can be used for a very useful purpose.

To enable developers even further. WordPress provides shortcodes that can take in user inputs to display results that will vary depending on the input parameter / argument. For example, the gallery shortcode can be extended to include parameters that will specify how the images will be ordered:

. The parameters in this shortcode are ‘order’ and ‘orderby’, whose value (‘DESC’ and ‘post_date’ in this case) can be set according to the user’s requirements and preferences.

Shortcodes undoubtedly provide a lot of utility for WooCommerce developers. They can be used to call on nearly function, no matter how complex it is. What’s more, users can even create their own custom shortcodes, further extending the usefulness of this feature.

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Company Name: Logic Inbound
Contact Person: Hayk Saakian
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Phone: (206) 800-7756
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City: Seattle
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Country: United States
Website: https://logicinbound.com/