Boost VC & Precursor Ventures Back Observer Analytics to Bring the Next Generation of Analytics to The Immersive Computing Industry

Observer Analytics comes out of beta, quantifying VR & AR engagement to define new KPIs for the industry.

San Francisco, CA – September 12th, 2018 – Observer Analytics, an analytic​s platform for ​virtual reality and augmented reality content, launches after closing a pre-seed round from Boost VC and Precursor Ventures. Observer was built from the ground up to analyze complex forms of user engagement now present with immersive technology platforms including VR, AR, XR, etc. Their platform makes it easy for developers and content creators alike to make sense of how users are interacting with their immersive, 3D experience.

VR and AR technologies present a fundamental change in user behavior as users interact with free-form, non-linear 3D content, versus traditional 2D screens. As a result, developers face new challenges in effectively capturing user data and deriving insights to help inform product decisions and roadmaps. Observer Analytics bridges the gap by empowering VR and AR creators to easily track and analyze this new category of interactions. (For example, how users physically move, where users look, and what users touch.)

Observer is already working with over 50 companies, including FitXR, Alvios Games (QuiVr), FlipsideXR, and MomentXR. The platform was founded by former VR developers who were their own first customer when they found the need for analytics when building their first app back in early 2016. Lucas Toohey, co-founder and CEO said, “When our team was developing our own social VR application in 2016, we continued to struggle with not knowing how users spent their time in our experience. Because designing for three-dimensions is a new frontier, our design and development decisions were rooted in assumption and we simply hoped that our design was intuitive. However, our usage and retention metrics said otherwise. We’re hoping to eliminate the guesswork for all VR and AR creators.”

Observer makes it easy for developers to integrate in just minutes. Their drag-and-drop SDK’s simplify the integration process and instantly track dozens of metrics out of the box, mitigating the need to manually track the metrics that developers care about the most. They currently have support for both Unity and Unreal Engine with plans to add support for WebXR in the near future. Through their current web-based dashboard, anyone can easily analyze metrics such traction, retention, engagement, and physical interactions to better understand how their audience is engaging with the experience.

As Lucas further explains, “With the lack of standards in the VR and AR space, developing for these new technologies is like the wild west. Our goal is to help push the VR and AR industry forward by helping content creators achieve their goals of building and launching more intuitive and immersive experiences. We hope to create industry standards based off of data to accelerate the iterative design and development process for future creators.”

Observer launched this week and it’s free to sign up. To learn more about Observer Analytics, visit www.observeranalytics.com

About Observer Analytics

Observer Analytics helps XR developers and content creators utilize data in order to build the best content. The service is free to get started, requires minimal integration, and automates data collection for core XR metrics. Through analytics, developers can track user behavior and application performance to identify points of friction, increase retention, and grow revenue.

Media Contact
Company Name: Observer Analytics
Contact Person: Lucas Toohey
Email: Send Email
Phone: 949.878.2956
Country: United States
Website: http://www.observeranalytics.com/