Beaverton, OR – Sep 12, 2018 – Promotional signs are one of the oldest forms of marketing, having existed for thousands of years, and until now they’re a wildly popular advertising tool used by practically all businesses. The reason behind this is simple…promotional signs work!
For a growing city with a booming economy, getting potential customers to notice you is quite a challenge. Businesses need to compete for customers’ interest and this is exactly where promotional signs come in. Promotional signages attract customer attention and interest, and play a huge part in influencing purchase decisions.
We reached out to Mark Rumford of Signs by Design, a Beaverton sign company, and he shares with us five benefits that promotional signs bring to businesses in progressing cities like Beaverton.
1. They convey your brand message.
Promotional signage comes in a variety of shapes and sizes. And each one has a unique effect to passersby and potential customers.
For outdoor signs, dimensional letters on your building fascia are perfect for brands that want to communicate a smart, professional message. For a more personal, do-it-yourself approach to branding, write-on sandwich signs are a great choice.
For indoor signage, you have a ton of options to choose from when it comes to promoting your business, your new services or products, sales, etc. You have hanging signs, window decals, wall signs, floor signs, digital message centers, and many more.
2. They reach your target audience.
One great thing about the variety of signs you can use for promotion is the fact that you can practically place them anywhere. This means you have some control over the kind of customer footfall that you’ll get.
Pylon signs, pole signs, and large vinyl banners can easily catch customer interest of drivers and pedestrians from a distance. Vehicle wraps, on the other hand, are capable of reaching target audiences based on geographical locations.
When you partner with a trusted local signs provider, you’re sure to have a signage option that’s ideal for and most effective in reaching your target audience.
3. They give you the most bang for your advertising buck.
According to the US Small Business Administration, good signs are the least expensive and most affordable advertising for many businesses. Vehicle wraps used in promotion, for example, could go as low as $0.35 per thousand impressions, while the rate for television advertising is at $23.70.
With so many types of business signs to choose from, you’ll easily find the perfect promotional signage that fit your needs and, of course, your budget.
4. They are customized to meet your business needs.
Promotional signs, when designed, made, and installed properly, exude your brand’s personality and have maximum impact.
Established sign providers don’t just give you run-of-the-mill signs. Through careful study and excellent communication, they custom-craft the ideal promotional signage that speaks your brand and meets your business needs.
5. They can be functional, too!
Because of the stiff competition among businesses, getting creative with advertising is a must. Promotional signs provide room for creativity and one option is to make them as utilitarian as they are aesthetic.
Awning signs, for example, can showcase your brand, products, and promotions, but can also give your customers a sense of security and shelter. They also help keep your store cool in hot weather, saving up to 25% in your electricity bills.
Local Promotional Signs Provider in Beaverton
Promotional signs can do wonders for your business! But it’s important to note that they’re only effective when they’re done right. And they’re only done right when they’re done by professional providers with skilled manpower, marketing expertise, and excellent customer service.
If you find yourself thinking “I wish I could find a reliable sign company near me!” then look no further. Drop by Signs by Design for a free consultation, and to learn more about how promotional signage can support your business.