Boom in the organic food industry has facilitated the growth of the organic confectionery market on a global level. This is further supporting the growth of organic chips market at an incremental pace. Growing health awareness and increasing demand for chemical and pesticides-free food products is one of the major reasons driving the sales of organic chips globally. The sector is majorly driven by the increasing demand for clean-label food products on a global level. Rising health concerns based on the consumption of pesticide containing food products has led to consumers demanding clean-label food commodities. This is one of the major drivers to the development of this segment. Growth of the convenience food market has also provided an impetus for the increased demand of this sector.
Urbanization leading to consumers’ hectic life-style is supporting the growth of this market on a global level. Strong performance of the retail sectors have also enhanced the market growth trajectory of the sector. Fast pace of lifestyle, increasing awareness about the variety of products available through product promotions and celebrity endorsements has significantly given a boost to the organic chips market.
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Latest Industry Updates:
Jan 2018 Barnana entered into the the salty snacks category with the launch of their organic ridged plantain chips. The major strategy of the company involves product innovations in order to seek consumers’ attention towards their product range.
May 2017 Eat Real, a U.K based company announced their launch of three new organic gluten-free and vegan snacks in order to promote the growing demand for ‘good for you’ products. The product range offered by the company include organic hummus, organic lentil chips, and organic veggie straws.
Feb 2017 Hain Celestial included two new products to their Terra range including plaintains prepared with sea salt and sweet plantains. Both the products are made with coconut oil to enhance its nutritional as well as organoleptic properties.
Jan 2017 To suffice the rising demand for chemical-free food products, Bare Snacks launched the new range of their bare Organic Coconut Chips. The product is made available in three coconut chip flavors including Toasted, Coffee Bean, and Sweet Ginger.
The organic chips market is found to be competitive with large number of established players in the market. The players are found to have indulged in rivalry wherein they fight in terms of quality of product they deliver to the consumers. In order sustain their consumer-base, manufacturers are identified to be investing hugely in the R&D sector to create product differentiation. The best long-term growth opportunities for this sector can be captured by ensuring ongoing product improvisations, promotions and financial flexibility to invest in the optimal strategies.
The key players profiled in organic chips market report are Luke’s Organic (U.S.), Tyrrells Potato Crisps Limited (U.K.), Kettle Foods, Inc. (U.S.), The Hain Celestial Group, Inc. (U.S.), Popchips (U.S.), Rhythm Superfoods (U.S.), and General Mills Inc. (U.S.), among many others.
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The global organic chips market has been divided into source, packaging, distribution channel, and region.
On The Basis Of Source: Vegetable, Fruits, Cereals, Grains, and Others
On The Basis Of Packaging: Cartons, Pouches, and Others
On The Basis Of Distribution Channel: Store Based, and Non-Store Based
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
Organic Chips Market is segmented into Europe, North America, APAC, and Rest of the World (RoW). Global organic chips market is highly dominated by North America and Europe due to high production of clean-label products based on escalated consumers demand from the consumer’s end. Additionally, consumers in these regions are willing to pay higher prices for quality and chemical-free food products. APAC is fastest growing region due to shift in consumers’ food consumption trend and improved disposable income in the region. The consumption of organic chips in developing countries is expected to grow in upcoming years based on rising health consciousness among the consumers.
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