Matcha is a fine powder of green tea which is grown in China and Japan. Matcha powder is mostly used in beverage industry for manufacturing green tea and smoothies. Matcha products have anti-oxidant rich composition, which helps in curing chronic diseases such as diabetes and obesity, this has increased the consumer inclination towards the use of matcha products. Superior health benefits and consumer acceptance in the population is primarily driving the global market for matcha products.
Matcha Products Market is projected to grow at a CAGR of 7.3% over the forecast period. Matcha is a fine grounded powder of green tea leaves which is grown in China and Japan. Matcha powder is mostly used in beverage industry to manufacture green tea and smoothies. Matcha based products are rich in anti-oxidants, vitamins, minerals and amino acids, owing to these properties, they are used to cure chronic diseases such as diabetes and obesity, this has increased the consumer shift towards the use of matcha products. Apart from beverage and food, matcha based products from nutraceuticals and cosmetic industries are in high demand.
Furthermore, the market is projected to propel at a high CAGR during the forecast period based on its diverse and potential application in beverage and nutraceutical industry.
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Asia Pacific is the leading market for matcha products and is expected to grow substantially over the forecast period 2017-2023. In Asia Pacific region, Japan and China are the major consumers of matcha products and matcha-based beverages. High demand in the beverage industry for an alternative of conventional tea has increased the demand for matcha products in this region.
Furthermore, stringent regulations for cultivation of tea leaves to manufacture matcha powder and high processing cost is expected to hinder the growth rate of the market in upcoming years. Considering these factors, Asia Pacific is projected to grow at a CAGR of 7.0 % during the forecast period 2017-2023.
Major Key Players Review:
This report includes a study of strategies such as mergers, acquisitions, and product launches by the major matcha products market players. It further includes product portfolios, developments of leading players, which includes
The key players profiled in the matcha products market are AIYA (Japan), AOI Tea Company (Canada), Ippodo Tea Co., Ltd (Japan), Encha (Japan), TEAJA Organic (Canada), Midori Spring LTD. (Japan), ITO EN, LTD. (Japan)
Matcha products market is segmented on the basis of grade, which includes ceremonial, classic, culinary, others. Among all, classic grade holds a major share of global market because this grade is rich in nutrients and has wide application in regular and match tea beverages. This grade is comparatively cheaper than ceremonial and culinary grade.
The global matcha products market is segmented on the basis of application, which includes food, beverage, cosmetic & personal care, nutraceuticals, others. Among all, beverages show a high share followed by food and nutraceuticals. Increased purchasing power and high demand for nutrient rich beverages are the driving factors for this segment to grow.
Matcha products market has been segmented on the basis of distribution channel, which comprises of store based (supermarkets/hypermarkets, specialty retailers, convenience stores, and others), and non-store based (e-commerce). Sale through store based channels is dominating the market due to convenient one-stop shopping experience of the consumers.
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Matcha Products Market is segmented into Europe, North America, Asia Pacific, and Rest of the World (RoW). Asia Pacific market is dominating the global matcha products market followed by North America. In Asia Pacific region, Japan and China are the major consumers of matcha products and matcha-based beverages. Moreover, North America region is expected to grow in the matcha products market during the forecast period 2017-2023. Owing to rising population and consumer shift towards nutrient-rich food and beverages.
Furthermore, Australia, India & Singapore are expected to show a high market share of the global matcha products market in Asia Pacific region.
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