Massive Branding of SEAZEN / GLORY INHERITANCE in the New York Times Square Uncovers Thirty Centuries’ Oriental Secrets in Chongqing

Characterized by oriental elements, the conceptual advertisement of SEAZEN / GLORY INHERITANCE is being displayed in the New York Times Square. The Chinese ink painting background and the heart-shaking huge screen together give a full expression of oriental charm and unveil the 3000-year oriental secrets in Chongqing, making the advertisement stand out among other numerous colorful modern counterparts.

It is reported that the advertisement was launched by Seazen Holdings Co., Ltd., a real estate company in China. Seazen was established in 1993 and is currently headquartered in Shanghai. After 25 years of rapid development, it has grown to be China’s leading comprehensive real estate group.

In 2017, the annual sales of Seazen totaled RMB 126.47 billion, ranking first in the real estate industry by completing 148.79% of its annual target; Seazen also achieved RMB 137.22 billion sales amount from January to August in 2018, ranking the eighth among the real estate enterprises in China (Source: CRIC Research)

The newly-launched SEAZEN / GLORY INHERITANCE is a high-end product initiated by Seazen Holdings in Chongqing. It is committed to integrating Chongqing’s 3,000-year history and culture into the building and restoring a truest oriental lifestyle with new Chinese product, as a gift for Chongqing.

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