Sales Force Automation Market Size, Business Growth, Sales Revenue, Development Status, Emerging Trends, Competitive Landscape, Future Plans, Statistics and Industry Expansion Strategies 2023

“Market Research Future”
Market Research Future published a research report on “Sales Force Automation Market Research Report- Global Forecast 2023” – Market Analysis, Scope, Stake, Progress, Trends and Forecast to 2023.

Sales Force Automation Global Market   – Overview

The Global Sales force automation Market is growing with the rapid pace; mainly due to the rising incidents of safety issues. According to a recent study report published by the Market Research Future, The global market of Sales force automation is growing rapidly and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).

The Sales force automation (SFA) software is a type of program which automates business tasks. Different processes such as sales processing, inventory control, and tracking of customer interactions, as well as analysing sales forecasts and performance can be automated using sales force automation software.

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The sales force automation package includes an e-mail package, a web-ready database, and customizable templates. It is a three-tiered architecture which is used to separate the database, server, and application to reduce programming demands on clients. Custom versions are developed specifically to address niche needs of businesses. Growing demand for lead management and opportunity management has been the factor that has contributed to the need for sales force automation software.

The Global Sales Force Automation Market is driven by need to streamline sales processes to improve the ROI and to reduce manual efforts required to manage sales data. On the other hand, lack of awareness towards the software and dearth of skilled professionals required for installations related to the software hindering the growth of sales force automation market.

The global Sales Force Automation Market is expected to grow at USD ~8 Billion by 2023, at ~10% of CAGR between 2017 and 2023.

Key players

The prominent players in the global sales force automation market are – Aptean Software Company (U.S.),  Bullhorn Inc.(U.S.), Microsoft Corporation (U.S.), NetSuite Inc. (U.S.), Oracle Corporation (U.S.), Pegasystems Inc. (U.S.), Sage Group Plc. (U.K), Inc. (U.S.), SAP SE(Germany), SugarCRM (U.S.), and Zoho Corporation (India) among others.


The global sales force automation market has been segmented on the basis of software, function organization type and region.

Global Sales Force Automation Market by Software:

  • On-premise Salesforce automation system
  • Software-as-a-service (SaaS) Salesforce automation system
  • Cloud-Based Salesforce automation system

Global Sales Force Automation Market by Organization type:

  • Small-Medium Scale Size Enterprise
  • Large Scale Enterprises

Global Sales Force Automation Market by End- Users:

  • Healthcare
  • Automotive
  • Media And Entertainments
  • Financial Sector
  • Others

Global Sales Force Automation Market by Regions:

  • North America
  • Europe
  • APAC
  • Rest of the World

Sales Force Automation Global Market   – Regional Analysis

North-America is dominating the Global Sales force automation Market with the largest market share owing to increase in demand for lead management and opportunity management. Sales force automation Market in Asia-Pacific region is expected to grow at a substantial CAGR during 2016 to 2022 as the small & medium (SMEs) scale companies and new start-ups in this region are increasingly investing in this market to personalize and consolidate customer communication from various channels such as blogs, social media, and other online portals, which in result drives the growth of the sales force automation software market. The European market for Sales force automation Market is expected to grow at a considerable CAGR (2016-2022).

Industry News

Dec. 2017 – NetSuite Added Three New Partners to drive the growth with Cloud ERP. Oracle NetSuite, one of the leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and Omni channel commerce software suites. It announced the addition of new partners to NetSuite’s Solution Provider Program and Alliance Partner Program. Apps Associates, BTM Global and iSP3 are expanding their longtime Oracle partner relationships to add NetSuite practices to their portfolio. Partnering with NetSuite allows them to help organizations in a range of industries improve operational efficiency, business agility, customer focus and data-driven decision-making.

Dec. 2017 – Krow Software has upgraded its professional services automation (PSA) platform, which is built natively on The PSA platforms focus specifically on IT services but Krow PSA would now offer a broader approach which would address project management capabilities.

Dec. 2017– Kimble that is a global leader in professional services automation software, has unveiled a new add-on product built on the Salesforce Community Cloud so as to increase the ease with which users can collaborate with their customers.

Intended Audience

  • Sales force automation manufacturing companies
  • Product sales and distribution companies
  • Government regulatory authorities
  • Sales force automation providers
  • Research and development companies
  • Market research and consulting firms
  • Solution providers
  • Technology standards organizations
  • Technology investors
  • System Integrators

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1 Market Introduction

1.1 Introduction

1.2 Scope Of Study

1.2.1 Research Objective

1.2.2 Assumptions

1.2.3 Limitations

1.3 Market Structure:

1.3.1 Global Sales Force Automation Market: By Software

1.3.2 Global Sales Force Automation Market: By Organization Type

1.3.3 Global Sales Force Automation Market: By End- Users

1.3.4 Global Sales Force Automation Market: By Region

2 Research Methodology

2.1 Research

2.2 Primary Research

2.3 Secondary Research

2.4 Forecast Model

3 Market Dynamics

3.1 Introduction

3.2 Market Drivers

3.3 Market Challenges

3.4 Market Opportunities

4 Executive Summary

5. Market Factor Analysis

5.1 Porter’s Five Forces Analysis

5.2 Supply Chain Analysis


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