With the rising adoption of application performance monitoring, there has been an enormous rise in demand for the synthetic control and real user monitoring. Many of the end-users sometimes take both synthetic and real user monitoring as nearly the same, but both offer a more extensive range of features and applications. Synthetic monitoring is also termed as active monitoring, which does not involve any end-user/real user. Synthetic monitoring is monitoring on an outer and more significant level. It consists of the use of web browser transactions or emulations. It is a process of application and website monitoring.
Various enterprises and industry verticals are adopting synthetic monitoring for providing better results taking consideration of IT operations. It helps in monitoring the condition and health of a website so that it does not have any significant impact on the end users.
Specific technological factors help in the growth of the market. These include the need for active application and website monitoring to manage the traffic, end-users and runtime/downtime. Also, the growing adoption of analytics is also playing a significant role in this market. The market growth is also maintained by the flexible pricing trends in cloud adoption. Nearly 90% of the businesses are either operating on-cloud or planning to move on-cloud.
According to Market Research Future Analysis, the global synthetic monitoring market is anticipated to grow at a CAGR of 17 % over the forecast period, 2018-2023.
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The global synthetic monitoring market has been segmented into type, service, deployment, organization size, industry vertical and region.
On the basis of type, the market is segmented into SaaS Application Monitoring, Mobile Application Monitoring, Web Application Monitoring, and API Monitoring.
Synthetic Monitoring is also termed as active monitoring, which does not involve any end-user/real user in a first place. Synthetic tracking is like monitoring on an outer and more significant level. By service, the market is segmented into Consulting, Training and Support, Implementation and Maintenance.
By deployment, the market is segmented into on-premise deployment and cloud deployment. Among these, the cloud is mostly used in the deployment. Around 90% of the enterprises across the globe have already moved their businesses to the cloud and the rest are planning to do the same. Regarding security, the on-premise deployment is considered suitable, and regarding pricing, the cloud model is appropriate.
By organization size, the market is segmented into Small & Medium Enterprise and Large Enterprise. Among these enterprises, the large enterprises are expected to have the highest market share during the forecast period. This is due to the high capability of these enterprises to invest in the emerging technology. Large enterprises are capable of deploying this software on private cloud reducing the risk of security breach. On the other hand, the small and medium enterprises are expected to grow with the highest CAGR.
By industry vertical, the market is segmented into BFSI, government, IT & Telecommunication, Automotive, Transportation & Logistics, Healthcare, Commercial. Regarding vertical, the Information Technology & Telecommunication, government, and financial services sectors are using synthetic monitoring on a large scale and driving the market for synthetic monitoring.
Some of the key players in the Synthetic Monitoring Market comprise of CA Technologies Inc. (U.S.), BMC Software Inc. (U.S.), IBM Corporation (U.S.), Dell Technologies, Inc. (U.S.), Dynatrace Software company (U.S.), Microsoft Corporation (U.S.), Hewlett-Packard Enterprise (U.S.), SmartBear Software (U.S.), AppDynamics (U.S.), Monitis (U.S.), Apica AB (Sweden), New Relic, Inc (U.S.), among others.
The prominent players constantly keep innovating and investing in research and development in order to present a cost-effective portfolio. There have been recent mergers and acquisitions among the key players, where the business entities expect to strengthen their reach to the customers.
The geographical analysis of synthetic monitoring market mostly studies regions like North America, Europe (including Russia), Asia Pacific (including Australia and New Zealand) and rest of the world (including the Middle East, Africa, and Southern America). Among these regions, North America at present is leading the market for synthetic monitoring due to broad adoption of application performance management across various verticals. Also, the region holds more than 60% of the top prominent players providing services in this market. North America is closely followed by Europe region. Europe and North America are the technologically advanced regions, and the factor affecting the growth of this market is the rising analytic applications in industries like supply chain and logistics, automotive, retail, healthcare, IT & Telecommunication, and most of the modern manufacturing. Additionally, the European Union allows all the countries that are residing in Europe to trade on open and accepted standards and regulations benefitting the enterprises with ease of business operation.
However, Asia Pacific is primarily known for its semiconductor and hardware industry; various software developers are emerging in countries like India, Japan, Singapore, and Australia. Asia Pacific, the Middle East & Africa are among the fastest growing regions in this market, but North America dominates the market till the forecast period.
- Networking vendors
- Application developers
- Cloud Service Providers
- System Integrators
- Hardware Vendors
- Security Agencies
- Value-added Resellers
- Research Firms
LIST OF TABLES
Table1 World Population By Major Regions (2017 To 2030)
Table2 Global Synthetic Monitoring Market: By Region, 2017-2023
Table3 North America Synthetic Monitoring Market: By Country, 2017-2023
Table4 Europe Synthetic Monitoring Market: By Country, 2017-2023
Table5 Asia Pacific Synthetic Monitoring Market: By Country, 2017-2023
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LIST OF FIGURES
FIGURE 1 Global Synthetic Monitoring Market Segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Five Forces Analysis Of Global Synthetic Monitoring Market
FIGURE 4 Value Chain Of Global Synthetic Monitoring Market
FIGURE 5 Share Of Global Synthetic Monitoring Market In 2017, By Country (In %)
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