The global frozen pizza market is subject to witness a substantial growth due to the rising per capita income, improved standard of living, and easy availability of frozen food products. Additionally, increasing penetration of large retail chains, supermarkets, hypermarkets, domestic stores and e-commerce websites in both developing as well as developed economies across the globe are expected to boost market demand for frozen pizza in the upcoming years. Growing popularity of the gluten-free frozen pizza owing to the health consciousness among younger population is anticipated to stimulate market progress in the near future. Globally, the market is predicted to generate massive revenue over the forecast period, providing numerous opportunities for market players to invest in research and development of the frozen pizza market.
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Changing food patterns is one of the critical factor responsible for the expansion of frozen pizza market, in the recent years. Other factors such as changing lifestyle preferences, growing demand for convenience food, and need for maximizing limited leisure time are expected to fuel market growth in upcoming years. Increasing demand for demand for ethnic flavors and food in overseas market is estimated to expand reach of frozen pizza market as well.
The gluten free frozen pizza has witnessed growing popularity in European as well as North America region, in the recent years. However, rising safety concerns in regards to health hazards with excessive consummation of the food products due to substantial use of additives and artificial flavors are significantly hampering market growth.
The recent technological advancement in the manufacturing as well as distribution channels coupled with development of new ingredients to cater to the needs of various regional consumers are anticipated to fuel the growth of frozen pizza market over the forecast period. Introduction of flavored toppings and addition of natural additives is propelling market demand further. Increasing demand for vegan-frozen pizzas is expected to gain traction among vast number of vegetarian customers across the globe in the near future.
However, higher quantity of sodium and preservatives coupled with high-calorie value of the food product are projected to hamper the market growth to a certain extent. In addition, lack of availability of proper distribution channels and freezing facilities in rural areas of both developing and developed economies is limiting market progress, in the recent years. Yet, recent R&D activities by numerous large-scale packaged food manufacturers and advancement in freezing are estimated to offer lucrative growth opportunities for market players in the upcoming years.
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Large number of fast food outlets in developing countries across the Asia Pacific and Latin America region are propelling market growth, in the last few years as well. The thin crust frozen pizza is considered as one of the fastest growing segment in the frozen pizza market with substantial revenue generation in the last couple of years. The growing popularity of the thin crust frozen pizza segment is attributed to lower calories value in comparison with stuffed and deep-dish frozen pizzas. Shifting trends towards low calorie diet is anticipated to fuel demand for the regular thin crust frozen pizzas.
The market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North American and European have shown major growth in recent years owing to the rise in the implementation of latest techniques for production & distribution of frozen food products, variation food habits among general population, and existence of well-established industrial infrastructure.
Asia-Pacific region is predicted to hold major market share in the frozen pizza market with massive growth in forecast period. Countries such as Japan, China and Singapore are leading the Asia-Pacific market with shifting trends towards convenience food, improved living standard, increasing per capita income, and significant investment by leading industry players considering potential growth opportunities in the region. The key players in the frozen pizza market are Nestle S.A., Hansen Foods LLC, Schwan Food Corporations, Dr. Oetker, General Mills Co., Freiberger Lebensmittel GmbH, Conagra Brands Inc., Daiya Foods Inc., Amy’s Kitchen Co., and Palermo Villa Incorporations.
The market is divided into the following segments based on geography:
Global Frozen Pizza Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
• Dr. August Oetker
• General Mills
• SCHWAN’S SHARED SERVICES
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