LOS ANGELES – September 25, 2018 – Modern Living with kathy ireland® is pleased to announce an exclusive interview with Anthony Pessolano, Founder and CEO of Global Beverage Corporation, and Danielle Pessolano, Vice President of Sales & Marketing to discuss their new partnership with Welch’s Soda.
Global Beverage Corporation has partnered with the Welch’s brand to bring a new spin on classic beverages.
“It’s a great partnership,” says Anthony Pessolano. “Welch’s is a fantastic company to work with. What’s interesting is that they are owned by grape farmers, so they are a collection of grape growers in upstate New York, Pennsylvania, Michigan and northern California. They embody a great value system and take great pride in what they do. When we work with them, we both share that value system to make sure we stand by this 150-year-old trademark at the highest level possible.”
“We’re trying to create this emotional hook,” says Danielle. “We’re seeing with Gen Xers and Millennials they are getting this early onset nostalgia. They’re looking for it a lot earlier in life, but there is a difference in nostalgia and being old. So, if we don’t modernize it, it’s not going to be nostalgic or cool or trendy, but then we have these new graphics and new flavors that are bold and current to tie them into this generation.”
“The Welch’s Brand is trusted, tried and true,” says J.L. Haber, Vice President of Programming for Modern Living. “This is something that will quickly catch on and is here to stay.”
For more information about Global Beverage Corp and Welch’s Soda, visit WelchsSoda.com and tune in to see the feature story on Bloomberg International on Saturday, September 29, 2018 at 7:30pm GMT and Sunday, September 30, 2018 at 10:30am D.F. and 3:00pm HKT.
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