Rytzie started preparing their October launch during the New York Fashion Week by partnering an after-party of fashion show for Vivienne Hu. Vivienne Hu’s eponymous brand is one of the most popular brands this fashion week. Vanity Fair and ELLE both review her shoes as one of best shoes in ss19 New York fashion week. Accessories Magazine reviews her bags as one of best hand bags. Their fashion show is one of the top 7 must-see this year. Tessa Hilton walked for their SS19 collection and Ali Lohan, Diana Lohan, Irina Dvorovenko, Vital Agibalow, Juli Emery, Ei King, Skye Tunes, Demi Nel Peters, Pauline Baly, Kat McNamara and blogger from China Yitian are all VH SS19 front row guests.
The after-party held at Chefs’ club, the Nolita restaurant where the best Chefs from around the world take over the kitchen for several months to offer diners, a unique culinary experience through the Chefs Club Residency Program. There were more than 100 guests coming to the after-party, who were all the guests of Rytzie and VH.
Designer Vivienne Hu & Rytzie’s founder Sherry Li
Rytzie’s core value is to build up connections between U.S department stores and Chinese clients. In 2016, Chinese customers spent about RMB 50B for purchasing premium and luxury goods oversea. Individual resellers are all around the world but they are less reliable and customers cannot get the service from brands.
Rytzie’s platform directly connects customers with sales. The customer services provide in-store can be digitized on the platform. Customers can shop and enjoy the services without going to the store. Regular online shopping websites cannot provide this type of services which is very important for premium and luxury brands. Rytzie believes the service is one of the most important value of the brands.
Rytzie is an interactive oversea premium shopping platform acquiring personal shoppers from traditional department stores to services online. Rytzie breaks current ecommerce sales rule and provides a better customer service for retail industry. It is an innovation to the premium and luxury brands’ online sales channel. Rytzie have launched their beta version in 2017 and will launch again this coming October, Rytzie will launch their Chinese version and start empowering the U.S premium department stores’ sales in China.