On September 20, 2018, Farberly, one of the Chinese national brands won the IFSCC Federation’s “2018 Bronze Award Brand”, which heatedly widespread New York and was openly publicized in “the first screen of the world” on Nasdaq Financial Street. It was reported that this was the first time that Chinese national brand had won this honor in the cosmetics industry. Farberly stands at the height of the world stage and has set up a bridge between Chinese, German and American cultures. In New York, the fashion capital of the United States, Farberly used its most dazzling posture to constantly update the new high level of consumers’ awareness about the brand of Farberly and displayed to the world the brilliant image of the Chinese national enterprise brand.
Times Square in New York, well known as the “World Crossroads”, is located in the heart of Manhattan and the bustling commercial district in New York, with an average of 40 million tourists, 100 million people and thousands of advertising screens. Nasdaq’s big screen stands out worldwide due to its largest area and the deepest influence, which has become a marvelous stage for the world’s top brands and enterprises to compete with each other and display themselves. This time, Farberly was appeared and displayed on Nasdaq, whose high-quality brand image would bring a new round of stream of people to Nasdaq. Through this window of the world, the new power of China’s high-end cosmetics could be elaborately displayed, showing confidence in the quality of “IFSCC Bronze Award Brand” to the world, and quickly taking a place on the international stage.
IFSCC Federation has been established for nearly 60 years. There are 49 association organizations of chemical engineers in the world, with more than 17000 registered members. IFSCC is recognized as the world’s largest and most influential organization in cosmetics research and development. Farberly was a shining new star in the cosmetics industry, even shocking the world..
Farberly starts from the focus on creating the best user experience, regarding the product quality and scientific research technology as the top priority of the enterprise, produces the high-standard products with absolute ingenuity so that it won the “IFSCC Bronze Award Brand of the Year” dubbed by researchers as the “Nobel Organization” in the cosmetics industry, opening the door to IFSCC, and being invited to attend the 30th IFSCC Conference in Munich, Germany. Now, Farberly officially connects with the international market.
Farberly strongly believes that true beauty is not limited by age or skin color. Since the brand was founded, Farberly has planned out a precise brand positioning. In order to help thousands of beautiful women regain the beauty of health, Ms. Wang Meimei, the founder of Farberly put forward the innovative skin care concept of “restoring the healthy essence of skin” and focused on creating the first exclusive high-end skin care brand with Asian skin texture. Thus, Farberly cooperated with the world-class skin care laboratory to develop products and the world’s most cutting-edge technology formula. The raw materials of the products came from the world’s top suppliers. Once the new products were launched, a new round of consumption upsurge was set off and won wide acclaim. In 2017, she won the “China Innovation Brand Award” of the Belt and Road Initiative International Fashion Week. The following year, Farberly won a great reputation in succession and was invited to attend the 5th China Industry Impact Brand Summit and won the China Impact Brand Award in 2018.
Farberly successfully conquering the screen of Nasdaq is a brave attempt to internationalize the national cosmetics brand. Farberly has always adhered to not forgetting one’s initiative minds of brand mission and the spirit of meticulous efforts to push forward the strategy of branding and quality. As the saying goes, something that stays in your mind will someday spring up in your life. Farberly will always stick to its original belief of “self and authenticity” and open up and innovate to a higher, wider and more huge world stage. People with different skin colors, from different regions and of various customs will surely gather to respond to the brand idea of Farberly, “restoring the healthy essence of skin”. In the future, Farberly will help more women regain their healthy, confident and brave attitude towards life and help them start a new journey of skin and life in the future.