Content marketing is always changing, and each new year brings fresh trends and innovative strategies. According to many content marketing experts, the time to prepare for 2019’s content marketing trends is now. In a new statement to the press, Grammar Chic, Inc. predicts what some of these trends might be.
“Perhaps the most significant trend will be content marketing continuing to supplant traditional marketing forms,” says Amanda Clark, the founder and Chief Executive Officer of Grammar Chic. “Content marketing is the quickest way for brands to connect with their customer base, and as such, it’s becoming an increasingly large component of advertising budgets. In 2019, that’s only going to continue.”
Another trend worth keeping an eye on? The prioritization of customer success. “Customer success refers to the ways in which brands help their customers get the most value out of a product or service—something content can nurture,” Clark opines. “In 2019, you’ll hear more and more about this, as it is increasingly the dominant metric for evaluating content marketing’s effectiveness.”
Clark also points to content marketing that’s adapted to the sales funnel. “Brands are increasingly aware that content is not one-size-fits-all,” she notes. “Indeed, it is important to have content tailored to the phases in the consumer journey—for example, content for those doing preliminary research, content for those who are ready to buy the product, and content to support those who have made their purchase.”
Distribution is an important concept in content marketing. “In recent years, social media has become the dominant form of content distribution—and that’s all well and good,” Clark says. “Social media obviously isn’t going anywhere, but in 2019, you’ll likely see a resurgence in email marketing—which is still the single best platform for direct connections with your customer base.”
These trends will define 2019’s content marketing conversations—and Clark says companies can adopt some of these new approaches today. “Start developing your content strategy sooner rather than later and be ready to hit the ground running in the new year,” she suggests. “Reach out to Grammar Chic, Inc. for guidance as you put your content plan into place.”
More information about Grammar Chic, Inc. and its content marketing services can be found online at www.grammarchic.net.
Grammar Chic, Inc. is a full-service writing company based in Charlotte, North Carolina. The company boasts a team of in-house writers and editors, providing diverse services in content marketing, copyediting, resume writing, and beyond.
More information about Grammar Chic can be obtained by calling (803) 831-7444 or visiting at www.grammarchic.net.
Additionally, the company can be reached via Facebook or on Twitter @GrammarChicInc
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email: Send Email
Address:3499 Fallowbrook Forest
Country: United States