“The Rap of China”, produced by China’s innovative market-leading online entertainment service iQIYI, set off a frenzy of Hip-hop in this summer.
“The Rap of China” is not only the first drama reality show with the idea of telling true stories of rappers, but also the leading music reality show in China. Focusing on Chinese-language rappers, “The Rap of China” successfully introduced Chinese rappers and Hip-hop to the public.
“The Rap of China” became the most heated topic in the summer, and lots of buzzwords, such as “skr”, had been created during the broadcast. Also, plenty of melodious rap songs continuously hit the music charts, and have taken the young generation by storm. Moreover, rappers participating the show became well-known by the public. It could be seen as “The Rap of China” – the original, high quality, youth-culture oriented music reality show – smoothly led Hip-hop into the Chinese market.
In addition, collaborating with Malaysia’s leading content and consumer company Astro and Hong Kong’s largest paid subscription TV network Now TV, “The Rap of China” was aired in a primetime spot on Astro Quan Jia HD and on Now TV NowJelli Channel, which brought this Chinese rap storm beyond the Mainland China. It shows the bright prospects for Chinese-language rap’s attempt to break into a broader market.
On October 6, 2018, the season finale of “The Rap of China” was played at the same time as this super IP launched on the NASDAQ screen in Times Square. Thanks to the most valuable advertising locations in the world, “The Rap of China” got a great opportunity to attract more attention of rap lovers worldwide. Last summer, with the theme of “I’m young and I rap”, “The Rap of China” not only displayed the creativity and uniqueness of Chinese rap, but also brought the charm of Chinese pop culture and young spirit to the world.