The global bath salts market is anticipated to expand at phenomenal CAGR over the forecast period (2018 to 2023), according to a report available on Radiant Insights, Inc. These salts are expected to be pulverized minerals soluble in water. They are generally added to water during bathing attributed to several benefits they can offer. They can enhance the cleaning action, give good bathing experience and can also act as carriers of cosmetic agents.
Growing development of bath salts that can imitate properties of hot springs or natural mineral baths can fuel growth of market. Some of these bath salts can comprise glycerine attributed to which product can have properties of lubricant and they can act as humectant or emollient. They can also be added with fragrances and colors. Curative properties of bath salts for various skin problems can augment market growth over next few years. Bath salts can help in detoxifying and cleaning skin. Few bath salts can include phosphates that can soften hard skin during bathing, thereby, removing dead cells. Introduction of new products with unique fragrances can also fuel growth of market during the forecast period (2018 to 2023).
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To cater to rising demand, most companies are likely to invest in R&D activities to develop advanced products and applications. For instance, Lush recently launched its Halloween collection of soaps offering different fragrances and bath salts.
The bath salts market can be segregated on the basis of type, application, and region. Based on type, the market can be categorized into dead sea salt, Himalayan salt, Epsom salt, and dendritic salt. Himalayan salt segment is anticipated to witness highest growth during the forecast period. These salts are expected to be crystal salts that can be mined from ocean beds beneath Himalayas. Color of these salts is generally pink attributed to presence of iron. Growing adoption of these salts in various applications owing to numerous health benefits can fuel growth of segment over the forecast period. Consumption of these salts can reduce blood pressure problems. In addition, it can also improve circulation of blood in body and can also assist in balancing the pH level in the body.
On the contrary, Epsom salt can reflect higher market share but slow growth. These type of bath salts can be used since several years owing to which it is likely to hold significant market share.
Based on application, the bath salts market can be classified into fertilizer, aromatherapy, home care, bath care, therapeutic, and others. Therapeutic segment is predicted to witness significant growth during the forecast period. Rising demand for bath salts in this application area can fuel growth of segment.
However, bath care segment is estimated to dominate the market during the forecast period and account for largest market share.
The bath salts market regional segmentation includes Europe, North America, Middle East & Africa, Asia Pacific, and South America. Asia Pacific dominated the market and accounted for largest market share in past years. It is predicted to grow at similar pace over the forecast period attributed to rising demand for skin care in China. Growing awareness regarding kinds, uses, and benefits of bath salts in China can fuel product demand.
Similarly, Europe is expected to be a prominent region holding a considerable market share worldwide. Growing number of working people and their leaning toward stress releasing activities can impel growth of market in the region.
In North America, the bath salts market is predicted to grow well over the forecast period owing to growing requirement for downstream market including health & wellness, home care, beauty care, therapeutic, aromatherapy, and others.
Some of the leading companies offering bath salts are Unilever, STENDERS SiA, Kneipp GmbH, Dadakarides Salt SA, and L’Occitane International SA.
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Table of Contents
Part 1. Summary
Part 2. Report Methodology
2.2 Data Source
Part 3. Market Overview
3.1 General information
3.2 Segmentation by Type
3.3 Segmentation by Application
3.4 Regional Bath Salts Market Size (Status & Prospect)
3.4.1 North America
3.4.4 Middle East & Africa
3.4.5 South America
Part 4. industry Value Chain
4.1 Bath Salts industry Value Chain Analysis
4.2 Upstream Raw Materials
4.3 End-users & Customers
Part 5. Competitive Landscape
5.1 Global Bath Salts Sales & Share by Company (2013-2018)
5.2 Global Bath Salts Revenue & Share by Company (2013-2018)
5.3 Price Trends
5.4 Competitive Trends
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