MERCO, a French fashion brand featured with French-like elegance and romance, quickly went popular on the Chinese market as physical stores spreading in a number of cities in China.
Fashion comes from life. As a fashion brand, MERCO reinterprets traditional styles in a fashion and elegant way. The brand is now favored by Chinese people, including many stars like Peng Ziyang, a Chinese actress who performed in over 10 films and television works with a total of 3 billion views on the internet. As Peng said, “MERCO is not just a fashion creator, it is more a true communicator of fashion”.
MERCO established its Hong Kong office in 2012. To better getting involved into Chinese market, this French brand renamed itself as “MERCO蜜/古”, a perfect combination of the fashion and elegance of women in western countries and the gentleness and beauty of women in eastern countries, adding the uniqueness to the brand.
Ever since its foundation in 2002, MERCO has always been making great efforts in designing and improving its products. It integrates the most popular fashionable elements into its design while maintaining French elegance and dignity.
It is, therefore, no wonder that MERCO is now highly recognized in China and has earned a high reputation among Chinese consumers. As the largest consumer in global trade, the vast Chinese market provides it with huge potential for better development.
Founded in Paris in 2002, MERCO is a typical French-born fashion brand. It hosted the World Fashion Show in the Louvre in 2003 and has won the Best Design Award for its beautiful and romantic leisure series and luxurious and noble knight series. 16 years to now, MERCO still holds the elegance in its blood, as if a French women, who constantly grasps the soul of fashion design, and continuously injects elegance into herself.
Today, popular elements are constantly changing, while French brands are still maintaining its everlasting romance and elegance. This represents a noble state of mind of keeping inner peace whilst today’s impetuous social environment, exactly reflecting the highest pursuit of modern women—staying peaceful and strong inside despite changes in the outside.
French brands share the same features with their country: elegance, romance and dignity. Women who favor French branded clothing also share the same qualities: noble but charming, gentle but untamed, with an elegant temperament from the inside out. It is French branded clothing that can make women look more noble and elegant. The greatest charm of French branded clothing lies in that although it is nothing like American clothing which always highlight the body shape of women, simply through delicate and ingenious tailoring, the most attractive aspect of women is demonstrated from the inside, which looks sweet but not greasy, in low profile but with a subtle sensuality. What a magic!