“O2O is one of the most popular exhibition formats for e-commerce in recent years. Having a physical presence is no longer enough in the age of the internet. Combining both online and offline experience is the new way to go,” said founder and CEO of Monspace, Dato’ Sri Jessy Lai at the opening ceremony. Lai said that the O2O exhibition not only compliments traditional offline exhibitions; from the advancement of IoT and virtual plus augmented reality, O2O is expected to empower customers, making them the centre of the interaction. The offline and online exhibition,as the name suggests, relies on online exhibition platforms to bring together the industry’s complete industrial chain resources.
It uses subversive innovations to build up corporate brands through deep integration of the “offline display, online marketing” O2O operating model. This allows for effective brand promotion, quick integration of industrial resources, and the development of a display platform for sales networks. The most prominent feature of online and offline trade exhibitions is the “one exhibition, two platforms” concept. That is, online and offline dual-platform operation, using 3D multimedia display to achieve continuous marketing coverage; offline exhibitions offer face-to-face contact, while O2O makes way for long-term communication between buyers and sellers,” said Lai. Monspace displayed several new products on this exhibition. This includes aerospace food developed in Beijing, the Musang King shared farming project, and CPMall, a platform for shopping, lifestyle, food, travel, entertainment, and fashion. “These three projects are the newest development of Monspace in 2018. Using this international platform, we would like to promote these projects, and let our customers, vendors and users understand them further,” said Lai.
On top of that, Monspace also offered talks on some of the latest updates and trends from the financial world. The upper management of Monspace also shared their personal experiences at the conference. Monspace even had the honour of having the former financial advisor of Hong Kong’s richest man Li Ka-Shing share his wisdom on financial management and shares investment. . Blockchain is one of the world’s most talked-about technology; an embodiment of mankind’s wisdom. It runs through the financial, medical, and technology industries. Monspace has long understood the potential of this technology and has issued an encrypted digital currency using blockchain technology— MSD. To help guests understand how blockchain technology will change the world, experts were invited at the conference to offer professional explanation on the technology. The Monspace International Online and offline Trade Exhibition also had Malaysia’s Minister of International Trade and Industry, YB Ignatius Darell Leiking, as VIP of the opening ceremony.