According to a report by Grand View Research, Inc., global pay TV market is projected to value USD 254.77 billion by 2025. Growing requirement for advanced broadcasting platforms based on cable distribution and satellite technologies can propel pay TV market over the forecast period (2014 to 2025).
Increasing adoption of platforms offering versatile content over free-to-air conventional terrestrial broadcasters can augment growth of market. Shifting preference from analog to digital delivery methods among conventional television platforms can drive demand for Pay TV. Digitization is likely to offer provision to broadcast multiple channels according to consumer demand. This factor can influence growth of market in near future. Moreover, rising focus of service providers towards High Definition (HD) content owing to cost-effectiveness can stimulate market growth during the forecast period.
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India pay TV market by technology, 2014 – 2025 (USD Billion)
Rising popularity of Over The Top (OTT) services among consumers can act as major challenge for market over the forecast period. Availability of high speed internet at low cost in numerous countries can promote such services. In addition, attractive deals offered by OTT service providers including Amazon Fire TV and Chromecast coupled with increasing cost for pay television can impact its demand during the forecast period.
However, most IPTV service providers are anticipated to launch new and innovative delivery architectures like Pay TV Lite to retain their subscribers. Such architecture can offer efficient package of local broadcast channels to consumers over closed internet protocol (IT) network. In addition, it can use present streaming technologies including Microsoft smooth streaming, Apple HTTP live, and Adobe HTTP dynamic streaming to provide numerous content options for subscribers.
The pay TV market can be segmented on the basis of technology and region. Based on technology, the market can be categorized into satellite TV, cable TV, and Internet Protocol Television (IPTV). In 2016, IPTV segment accounted for market growth equivalent to USD 15 billion. It is predicted to grow at CAGR of 8% during the forecast period. Rising demand for Video on Demand (VOD), live television, and interactive television can propel growth of segment. In addition, operating companies are expected to offer access to IPTV without internet connectivity. This, in turn can stimulate growth of segment over the forecast period.
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Mexico pay TV market, by number of subscribers (million), 2016 (%)
Similarly, satellite TV segment is estimated to account for maximum revenue share during the forecast period. Flexibility offered by satellite television is anticipated to play significant role in driving its demand among consumers. In addition, provision for customized packages can further gain traction among consumers over the forecast period. The platform can offer integration of television with various other devices based on internet protocol (IP) like internet. Increasing preference for holistic package among households offering sports, songs, news, and cartoons related channels can fuel demand for satellite TV.
Regional segmentation includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. In North America, the market is predicted to witness loss attributed to costly programming and reducing multi-channel affordability. In addition, growing awareness regarding Over The Top (OTT) services can reduce pay TV consumers. Moreover, shifting consumer preference towards internet based alternatives like YouTube, Netflix, Red Originals, Amazon Prime, and Hulu can impact regional growth.
Similarly, Europe is also expected to face decline in market share over the forecast period. Shifting consumer preference towards subscribers in countries including Germany and United States (U.S.) can impact market growth.
In 2016, Asia Pacific dominated the market and accounted for highest market share in terms of revenue owing to large consumer based in India and China. Lack of digitization in India is expected to impel demand for pay TV in the region. In addition, low market penetration in rural areas can crate lucrative opportunities for service providers.
Latin America is projected to witness significant market growth in countries including Mexico and Brazil during the forecast period.
Some of the leading companies operating in the pay TV market are British Sky Broadcasting (BSkyB), Charter Communications, DirecTV (AT&T), Foxtel, and Comcast Corporation. Companies are expected to follow business strategies like mergers and acquisitions to gain competitive edge over others.
Grand View Research has segmented the pay TV market based on the number of subscribers into technology and region.
Pay TV Technology Outlook (No. of subscribers, Million; Revenue, USD Billion; 2014 – 2025)
Internet Protocol Television (IPTV)
Pay TV Regional Outlook (No. of subscribers, Million; Revenue, USD Billion; 2014 – 2025)
Middle East & Africa
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