In-app ads are displayed within a mobile app, usually in game apps. In-app advertising is currently the fastest growing advertising in the sphere of mobile advertising. Many marketers now spend 87% of their advertising budgets on mobile in-app advertising. Market Research Future (MRFR) has published a research report about the global in-app advertising market that adumbrates expansion for this market with 21% CAGR (Compound Annual Growth Rate) during the forecast period between 2017 and 2023. In terms of cash, the market is going to be worth US $ 218 bn.
The factors leading to the growing market for in-app advertising include higher records, higher click-through rates, more user engagement, and increased demand from advertisers in the fourth quarter of 2017. Due to their browsing habits, users can be targeted by advertisers and marketers.
The global In-app Advertising Market has been segmented on the basis of application, device, platform, type, and lastly, the region. Based on application, this market has been segmented into gaming, messaging, online shopping, ticketing, and others. The device-based segmentation segments the market into mobile and desktop. On the basis of the platform, the market has been segmented into iOS, Android, and Windows. By type, the market has been segmented into hyper-local targeted ads, interstitial ads, native ads, rich media ads, standard banner ads, and video ads.
The regional segmentation of the global in-app advertising market segments the market into regional markets namely North America, Europe, Asia Pacific, and rest of the world (RoW).
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Major Key Players:
The key players in the global in-app advertising market include Amobee (USA), Byyd (UK), Chartboost (USA), Flurry, Inc. (USA), Google AdMob (USA), InMobi (India), One by AOL (USA), Tapjoy (USA), and Tune Inc. (USA).
In-app advertising Market Segmentation:
The global in-app advertising market is segmented on the basis of the type, platform, device, and application. The type segment is further segmented into standard banner ads, interstitial ads, hyper-local targeted ads, rich media ads, video ads, and native ads.
Interstitial ads sub-segment is expected to grow at the highest rate during the forecast period. Interstitial ads are full-screen ads which cover the interface of the host app and are typically displayed at natural transition points in the flow of an app. Majorly such advertisements are displayed between activities or during the pause levels in a particular game.
Among all regional markets, North America holds the largest market share, followed by Europe and Asia Pacific region. This region has advancements in the electronics industry, good internet connectivity, high number of internet users, high sales of the sale of smartphones that are surpassing the desktops & laptops, and a well-established infrastructure, which allows faster implementation of advanced technologies. Also, the growing demand for mobile in-app advertising across various businesses is aiding the market growth. In-app advertisements are displayed through both free apps and paid apps. In North America, the most important country-specific markets are the United States of America (USA), Canada, and Mexico. In Europe, the market is strong, primarily due to the reasons same as North America. However, it is a smaller market compared to North America as all European countries are not as technologically advanced in North America, especially the USA. The cream of market revenue in this region comes from France, Germany, Italy, Spain, and the United Kingdom (UK).
The report predicts the Asia Pacific to not only emerge as the fastest growing market during the forecast period but also overtake North America during this time. The number of mobile users is increasing in the Asia Pacific, and China is a big market due to all major device manufacturers are opening production facilities and selling mobile devices in this region by exporting from China. Other important country-specific markets in this region include India and Japan, followed by the rest of the Asia Pacific region. RoW segment focuses primarily on Latin America and Middle East & Africa (MEA). In Latin America, the market is limited due to limited technological advancement. In the MEA region, the market is small and limited. Reasons for the limited market growth in this region are lack of awareness, lack of education, lack of technological development, and political instability.
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Latest Industry News:
- Through its data-driven technology, an advertising platform for the open Internet called Criteo has partnered with Tata CLiQ, Tata Group’s multi-brand, Phygital e-commerce platform in India. The purpose of this partnership is to obtain a better understanding of their shoppers’ online browsing behavior. The App Advertising via Criteo Dynamic Retargeting has helped TataCLiQ in delivering visually appealing ads and increasing their customer engagement. 26 SEP 2018
- Snap Inc. has struck partnerships with Hollywood production companies and writers in hopes of reversing the decline in Snapchat users and in-app ad revenue. Snapchat aims to launch scripted shows this fall. 10 OCT 2018
- Technology Investors
- Research/Consultancy Firms
- Consulting Service Providers
- Software and Services Providers
- Mobile Application Developers
- Application Service Providers
Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
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List of Tables
Table 1 Global In-App Advertising Market: By Region, 2017-2023
Table 2 North America In-App Advertising Market: By Country, 2017-2023
Table 3 Europe In-App Advertising Market: By Country, 2017-2023
List of Figures
Figure 1 Global In-App Advertising Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Five Forces Analysis of Global In-App Advertising Market
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