Web filtering is commonly referred to content control software which is designed to restrict certain URLs or websites by preventing the browser from loading pages. In general, web filters can operate in two different ways. Either they can block content based on the origin of the website or based on the harmful content it caries and blocks it accordingly. Web filters are developed to enhance the security, productivity, and flexibility of a network. Web filtering provides a layer of protection from malware and other online bugs. By blocking access to unknown/malware sites, organizations can be protected from straying into the path of malware and can avoid being deceived by scams such as phishing attacks. The ability of malware to access the web can be diminished which can prevent it from infecting the system further.
The stringent government regulations for web filtering and rising concerns related to bandwidth consumption management are driving the global web filtering market. The rise in demand for data security and data monitoring across government organizations are fuelling the market growth. However, high maintenance costs associated with web filtering software are hindering the market growth.
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Web Filtering Market -Key players:
Some of the key players in the global web filtering market are Cisco Systems, Inc. (U.S.), Symantec Corporation (U.S.), McAfee, Inc. (the U.S), Palo Alto Networks, Inc. (U.S.), Fortinet (U.S.), Trend Micro Inc. (Japan), Forcepoint (U.S.), Sophos Group plc (U.K), Barracuda Networks, Inc. (U.S.), Zscaler (U.S.), Trustwave Holdings (U.S.) and others. Major key players in the market are undergoing various mergers & acquisition activities in order to generate a cost-effective product portfolio.
Some of the key innovators are iboss (U.S.), Webroot Inc. (U.S.), Interoute Communications Ltd, (U.K), TitanHQ (Ireland), Virtela (U.S.), Netskope, Inc. (U.S.), CensorNet (U.K), Clearswift (U.K), Wavecrest (U.S.), Cyren (U.S.), GFI Software (U.S.), Untangle (US), ContentKeeper (Australia), Kaspersky Lab (Russia) and many others.
The global Web Filtering Market is segmented on the basis of filtering type, deployment, organization size, vertical and region. On the basis of filtering type, the segment is further classified into DNS filtering, URL filtering, keyword filtering, file type filtering and many others like profile filtering and image filtering. On the basis of deployment, the segment is further classified into on-premise and on-cloud. On the basis of organization size, the market is further classified into SME and large enterprises. Web filtering is increasingly being adopted across major industry verticals such as BFSI, retail, healthcare, IT & Telecommunication, education, manufacturing, and others.
Web Filtering Market -Regional Analysis:
By geography, the market is studied in North America, Europe, Asia Pacific and rest of the world. Among these regions, the market is majorly dominated by North America at present due to a higher concentration of web filtering providers in countries like the U.S. and Canada. Due to this, major contribution is made by the U.S., particularly in the adoption of web filtering services. Bring Your Device (BYOD) policy among enterprises is also fuelling the market growth in this region.
On the other hand, Europe holds second place in the global web filtering market and is expected to show a decent growth during the forecast period. The demand for web filtering across IT and telecommunication sectors are primarily driving the growth in this region. However, the Asia Pacific region is expected to show a significant growth rate throughout the forecast period. Various organizations are adopting cloud-based services in Taiwan, China, and India, which is increasing the demand for web filtering in the region. Also, the web filtering in the Asia Pacific region is booming due to increase in awareness of web filtering and growing demand for Next-Generation Web Filtering Solutions.
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