According to the new market research report on the “Digital Signage Market by Product (Kiosks, Menu Boards, Billboards, Sign Boards), Offering (Hardware (Displays, Media Players, Projectors, Mounts & Other Accessories), Software, and Services), Application and Geography – Global Forecast to 2023″, published by MarketsandMarketsTM, the digital signage market is expected to be worth USD 32.84 billion by 2023, growing at a CAGR of 7.4% between 2017 and 2023. The growth of the digital signage market is propelled by the increasing demand for digital signage in public & commercial sectors along with its cost effectiveness and assured return on investment. The demand for digital signage in the market is also fostered by emerging technologies in displays.
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Digital signage market for software offerings expected to grow at the highest CAGR during the forecast period
The market for software offerings is expected to grow at the highest rate during the forecast period. The expected growth of the digital signage market for software offerings is higher than that for hardware offerings as hardware devices such as displays, media players, projectors, and mounts & other accessories do not require frequent purchases or replacements. The high growth of the market for software offerings is because software licenses need to be regularly updated.
Technological innovations are driving the displays market
Rising demand for high-picture quality, attractive design, and high specifications-based displays is driving the growth of the displays market. Newer technologies such as fine-pixel LED and OLED are expected to drive the growth of the digital signage hardware devices market during the forecast period. High brightness, attractive, and thin panel design, as well as low power consumption, are a few benefits of this technology when compared with the other available technologies. OLED technology is already penetrating the display market in various digital signage applications. There is also a growing demand among customers for displays based on direct-view LED and LCD technologies. These are vivid displays having a significant resolution and can be seamless infinite video walls of any size. New technological innovation for digital signage such as 3D screens and electronic paper displays are still in the stage of development.
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Browse and in-depth TOC on “Digital Signage Market ”
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Kiosks held the largest market share of the global digital signage market for products in 2016 and are expected to dominate the market till 2023. Kiosks plays a significant role in the digital signage market for providing access to information and communication, commerce, entertainment, education, and other applications. Kiosks are quick and effective solutions which can be used virtually in all locations.
The major players in the digital signage market include Samsung Electronics Co., Ltd (South Korea), LG Display Co., Ltd., NEC Display Co., Ltd (Japan), Sharp Corporation (Japan), and Planar Systems Inc. (US).
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North America is expected to hold the largest market share and dominate the digital signage software market between 2017 and 2023. North America is a leader in the market for the cutting-edge technology, which is used in the advertisement sector. The digital signage market in APAC and Europe is expected to have a promising future with tremendous opportunities, especially in commercial and infrastructural sectors.
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