The global automotive HMI market is majorly driven by the enhanced user experience and availability of greater comfort features in the automotive. The increased penetration of tourist automobiles is also leading to the growth of the market.
The key players in automotive HMI market are Denso Corporation (Japan), Alpine Electronics, Inc. (Japan), Synaptics Incorporated (U.S), Clarion Co. Ltd. (Japan), Magneti Marelli S.p.A. (Italy), Delphi Automotive PLC (U.K), and Continental AG (Germany). Robert Bosch (Germany), Valeo S.A. (France), Altran Technologies, SA (France), Visteon Corporation (U.S.), Luxoft Holding, Inc. (Switzerland), and Voicebox Technologies (U.S.) are among others.
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Global Automotive Off-Highway Engine Market Regional Analysis:
On the basis of region, the market is segmented into North America, Asia Pacific, Europe, and Rest of the World. Asia Pacific region is expected to account for largest market share due to increase demand of HMI in high-end vehicles. In Asia Pacific, countries such as China, and Japan are becoming manufacturing hubs for automakers due to the lower costs involved. Also, the increase disposable income will result increased sales of vehicles. This will result in growing demand for HMI in the vehicles. North America is expected to be the second largest market due to booming sales of luxury car segment. The increased sale of luxury cars will also result in higher installation of HMI in the car, leading to the growth of the market. In North America, U.S. is expected to dominate the market in future.
Among all technologies of the global automotive HMI market, Acoustic interface technology is expected to grow significantly. The growth of this market can be attributed to the rising trend in communication between the vehicle and the driver, through an audio platform. For instance, the access to entertainment and navigation features using voice command, is facilitated by the use of automotive HMI technology.
North America region is dominating the market for automotive HMI, having the most advanced automotive industry in the region. Major original equipment manufacturers (OEMs) in the region such as Ford Motors, General Motors and others are also contributing to the growth of the market. The automotive HMI market in the Asia-Pacific region is growing, owing to increase in disposable income in developing nations such as India and China and the rapid adoption of automobiles. The rising demand for premium features along with the comfort features in the automotive industry is driving the growth of the market in the region.
Global Automotive Off-Highway Engine Market Segmentation:
On the basis of product, the market is segment into voice control, central display, instrument cluster, head-up display (HUD), others. The HUD segment is expected to dominate the market during the forecast period because HUD is used in luxury and mid-sized vehicles. The increased emphasis on reducing the distraction of the driver has majorly driven the segment. HMI manufacturers and OEMs are focusing on the installation of HUD in mid-size vehicles.
On the basis of technology, the market is segmented into visual, acoustic, and others. The visual interface technology is expected to dominate the market during the forecast period due to factors such as innovation in electronic systems, integration with display systems, and increased consumer preference for adoption of visual interface technology.
On the basis of access type, the market is segmented into standard HMI and multimodal HMI. The multimodal segment is expected to dominate the market during the forecast period because OEMs are shifting their traditional control system with high-tech HMI. The multimodal input systems such as touch screen, haptic feedback, and gesture and voice control are replacing the traditional form of technology such as warning lights, hard push buttons, and rotary controls. The trend of multimodal system is basically due to growing demand from luxury segment.
On the basis of vehicle type, the market is segmented into passenger car and commercial vehicles. Passenger car segment is expected to dominate the market in future due to increase in sales of passenger cars in emerging countries.
Table of Content:
1 Executive Summary
2 Scope Of The Report
2.1 Market Definition
2.2 Scope Of The Study
2.2.2 Research Objective
2.3 Research Process
2.3.1 Primary Research
2.3.2 Secondary Research
2.4 Market Size Estimation
2.5 Forecast Model
3 Market Landscape
3.1 Porter’s Five Forces Analysis
3.1.1 Threat Of New Entrants
3.1.2 Bargaining Power Of Buyers
3.1.3 Bargaining Power Of Suppliers
3.1.4 Threat Of Substitutes
3.1.5 Segment Rivalry
3.2 Value Chain/Supply Chain Analysis
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