Video Training Helps Employers Bridge the Skills Gap

Employers are facing an uphill battle to keep employee skills and training up to date. Whether it is used for updating teams on the latest software or providing expert technical assistance to crews in the field, video is proving to be an indispensable medium.

Los Angeles, CA – November 20, 2018 – Video-based training is proving a valuable tool for employers as they address the increased need for effective workplace education, often referred to as the ‘skills gap.’

Training Magazine has reported on a skills gap that threatens the sustainability of businesses around the world. And while a big part of the skills gap is a shortage of people skilled in the STEM (science, technology, education, and math) industries, there also is a gap in soft skills such as communication and advanced leadership.

The need for employee training is increasing across virtually all industries and job functions.

It turns out that video is a medium with unique qualities for dealing with the challenges of in-house training. Already a popular tool for brands communicating with their customers, video is also a go-to tool for the training department.

An obvious benefit of video is that once a perfect demonstration or presentation is recorded, all employees are receiving the best available training. That’s a promise that’s hard to match in live trainings that require more instructors. More trainers usually mean varying levels of proficiency and that has an impact on the quality of training delivered.

One Source of Truth

Video is popular with instructors because material can be vetted before it’s delivered on-camera, and remains consistent across thousands of views. With video it’s possible to create a stand-alone body of knowledge as the one source of truth for employees.

Another driving force behind industry’s focus on video-based training is the exponential growth in popularity of all forms of video.

“Video training has always been a great way to cost-effectively and efficiently train employees,” says Cynthia Kay of video and communications consultancy CK & Company.

“But, it has taken on added importance as the workforce is changing. Younger workers are tech savvy, prefer video to print and are more connected to their devices, which mean video training is actually consumed,” she says.

Where employers compete for Millennial age employees, training them in a way they’re likely to prefer makes perfect sense. 

“Video training also provides an added value to those who purchase your products or services. It shows an ongoing commitment to customers after the sale,” added Kay. “It deepens the relationship and positions your brand as an expert adviser.”

Bradford White Corporation is a team of American-owned companies involved in the manufacturing of water heating, space heating, and storage solutions for residential, commercial, and industrial applications. Marketing manager Danielle Laird says that professional customers look to manufacturers for support in product technicality, marketing, business growth and more.

“Video has become fully integrated into modern life and continues to grow in importance as a training tool and provides our professional customers with a unique learning experience in which they are in complete control,” says Laird. 

“They can pause, rewind and re-watch at the speed and convenience that suits them,” she continued, highlighting one of the major benefits of video training.

Bradford White’s For the Pro site provides training and troubleshooting videos to help contractors sell and service their products. It also contains information and tools for contractors to strengthen their business. 

Laird added, “We are constantly working to add valuable information to For the Pro.  All of the content is driven by the needs of our professional customers.”

Increased data speeds and cellular network coverage is improving access to video. The number of uses and applications seem certain to increase as businesses address the skills gap challenges ahead.

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