Matcha Market Overview:
Evolving times has showed humanity many forms of healthy foods around the corner. From organic fruits to collagen supplements, and then came Matcha. The matcha tea, a fine ground powder of special green tea leaves, that found its way around from Japan, is a marvel the world sat up and noticed. How it is different from its sister green tea is in its way of farming and processing. Packed with antioxidants, including the very powerful EGCg, it is known to be a wonder element that is the cure to many ailments. It is proven to burn calories, boost metabolism, calm the body and mind, is rich in fibre, lowers cholesterol and prevents diseases among many other benefits. So, it is no wonder, that matcha in all its forms is being accepted and consumed by commoners.
The Matcha market was valued at USD XX million in 2015 and is expected to grow at a CAGR of xx% to reach USD XX million by 2023.
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The product has multiple grades include ceremonial, classic and culinary. Of this ceremonial is the most expensive and not found grown around the world. It’s a quality product that is usually exported across the world. Classic is the most widely available and holds the maximum market share of 56% while culinary is the variant that is being used in cooking especially baking. Culinary also happens to be the most in-demand currently while classic is expected to grow at a CAGR of xx% by 2023.
Matcha Market Drivers and Restraints:
The superior health benefits of the product are what attracted the attention of many across the world putting matcha on the global map. Incidence of diseases and demand for nutrient rich food has pulled attention to the simple tea and enabled people to extend its application beyond just teas. It’s economic price, great flavour and multiple benefits have been great boosters for its growth as well. With Japan being the pioneer in healthy living, it comes as no surprise that the world follows what they have to offer, and similarly, matcha is a trend that does not show signs of slowing down anytime soon.
Matcha Market Geographical Segmentation:
Matcha Market is geographically segmented into North America, Asia Pacific, Europe, South America and Middle East and Africa. Asia Pacific is the market leader with Japan holding a prominent position. US is soon catching up with the health bug biting the nation hard. Key players are jostling to enter untapped territories by widening the portfolios and customizing the teas to suit various palates.
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Key Players of Matcha Market:
Some of the leading market players of Matcha Market are AIYA America, DoMatcha, Encha, Ippodo Tea, Midori Spring, The AOI Tea and Vivid Vitality.
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