Leading digital marketing services provider, Medialyze Marketing, talks about the creativity of Burger King and the brand’s “The 1-Cent Burger King Whopper”
Burger King seems to be taking the use of Geofencing to an unprecedented level with its new ad where the company trolled another giant in the industry, McDonald’s, while also serving advertisements for 1-Cent Whoppers to potential customers who visited, or came within six hundred feet of McDonald’s. The creative use of Geofencing by Burger King has been carefully assessed and explained by Medialyze Marketing, a leading digital marketing solutions provider in a newly posted article titled “How Burger King is Trolling McDonalds Using Geofencing: The 1-Cent Burger King Whopper.”
The use of Geofencing has become increasingly in recent times with businesses regardless of their size or nature looking to harness the benefits of the concept to reach their target audience and of course, get more sales. However, while several businesses have used Geofencing in different ways, Burger King has taken the tool to a whole new level while also taking shades at another major competitor in the industry.
In the article titled How Burger King is Trolling McDonalds Using Geofencing: The 1-Cent Burger King Whopper, Medialyze Marketing talked about Burger King’s offer that began on December 4th and ran through till December 12th. The strategy used by Burger King has been described as probably the most creative since the emergence of geofencing technology.
The goal of adopting the strategy was to increase the download of the Burger King mobile app, consequently allowing reaching more people with the ads and ultimately gaining new customers. This is largely due to the exciting offer that will be almost impossible for any potential customer to refuse.
The above claim was reiterated with a press release by Burger King where it was stated that “If a guest is inside one of these geofenced areas and has the new BK App on their device, the app will unlock the Whopper sandwich for a penny promotion. Once the 1¢ Whopper sandwich order is placed, the user will be ‘detoured’ away from McDonald’s, as the app navigates them to the nearest Burger King restaurant for pick up.”
Medialyze Marketing also talks about how to effectively use geofencing and how the technology works, with the aim of helping businesses leverage the technology to grow their sales.
More information about the recent post and other solutions by Medialyze Marketing can be found on their website. Medialyze Marketing is also available across several social media platforms including Facebook, LinkedIn, and Instagram.
About Medialyze Marketing
Medialyze Marketing is a strategic marketing company that aims to help businesses to leverage the different digital marketing strategies to reach their target audience and grow their sales. The company is built on established marketing principles, constant attention to advancing marketing technologies and an acute focus on the cost-effective delivery of exceptional results.