A pico projector also called as a pocket projector, mobile projector, or handheld projector is compact portable image projector analogous to a palmtop. A pico projector comprises the battery, electronics, laser or LED light sources, and suitable optics. The global pico projector market is projected to grow at a CAGR of 15 % during the forecast period of 2017 and 2023.
Attractive Design Characteristics Coupled With Product Development Are The Prime Drivers Of The Market
The advantages of size, portability, and growing performance are the key determinants of the market. Product development such as increasing functionality, miniaturization, increasing storage capacity and resolution, are driving faster adoption. Additional functionality such as blue tooth connectivity, remote application, mobile connectivity, and battery backup are other drivers of the market.
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Market Enthusiasm Generated By Foray Of Large Technology Giants And Growing Research And Development Is Expected To Create Large Market Equity
Major technological giants like Sony Corporation and Lenovo Group have invested in pico projector market owing to increasing demand from consumer electronics sector. Sony Corporation is leading the bandwagon, with image processing system, and laser beam scanning. The sony pico projector is equipped with Wi-Fi connectivity and is pocket-sized. Lenovo Group launched a pico projector with swiveling lens providing a more flexible display. The projector is a palmtop size and can project data from an SD card.
High Cost And Concerns Of After Sales Service Is Hampering The Market Growth
The high cost of the device and maintenance coupled with heating issues are the prime restraint on the market. The distributional and servicing network is another issue faced by customers.
The prominent players in Pico Projector Market are – Lenovo Group Limited (U.S.), LG Electronics Inc. (South Korea), Microvision, Inc. (U.S.), Sony Corporation (Japan), Aaxa Technologies Inc. (U.S.), Texas Instruments Inc. (U.S.), ZTE Corporation (China), Koninklijke Philips N.V. (Netherlands), Cremotech Co., Ltd. (South Korea), Global Aiptek Corporation (Taiwan) among others.
Pico Projector Global Market – Segmentation
- Segmentation by Component: Light source, light emitting diode, laser diodes, illumination system, fly eye lens, light pipe, and projection lens.
- Segmentation by Type: Embedded pico projectors, and non-embedded pico projectors.
- Segmentation by Technology: Digital Light Processing (DLP), Liquid Crystal on Silicon (LCoS), and Laser Beam Steering (LBS)
- Segmentation by Specification: Resolution, Brightness, and Power Source
- Segmentation by Application: Retail, healthcare, business and education, consumer electronics and automotive.
- Segmentation by Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa.
Pico Projector Global Market – Regional Analysis
The North American market is divided into the U.S., Canada and Mexico while the European market is segmented into Germany, the U.K., France, Spain, Italy and Rest of Europe. The Asia Pacific market is sub-divided into China, India, Japan, Taiwan, Republic of Korea and Rest of Asia Pacific. Asia Pacific has accounted for the largest market share followed by North America and Europe. The Asia Pacific region offers huge growth potential for pico projector market and is slated to register the highest value CAGR by 2023 end owing to the presence of a large number of producers, cheap labour cost and growing application segments in the region.
January 2018, Movi Smartphone With Embedded Pico Projector Showcased at CES 2018. The Movi Smartphone is embedded with a laser, high definition (HD) 720p pico projector to allow users to utilize many surface as an additional screen to enjoy and share digital content such as movies, videos, games, and more. Movi Smartphone’s processing power provides best-in-class performance for mobile computing and graphics capabilities with minimal power consumption.
January 2018, Anker is selling its Android projector-Bluetooth speaker combo. Anker’s sub-brand Nebula, is bringing a miniaturized version to general availability. The Nebula Capsule is a soda can-sized, Android-based DLP projector that doubles as a Bluetooth speaker. The projector only has a resolution of 854 x 480 pixel, and it uses the third-party version of Android TV. It also clocks in at only 100 lumens, making it competitive with only the most basic type of pico projectors. The device is portable and can retain sound quality good enough to handle louder-than-normal tunes.
January 2018, First-ever Alexa-integrated projector headlines Optoma offerings unveiled at CES. Optoma unveiled the UHD51A, a 4K UHD projector that also doubles up as the first Alexa-integrated projector. For picture specifications, the UHD51A supports HDR10, covering the Rec.2020/DCI-P3 wide colour gamut for a vibrant, colourful picture in 4K resolution. It also has a dual HDCP 2.2 compliant HDMI 2.0 ports that allow for watching 4K HDR content at 60 fps. It also features 500,000:1 contrast ratio and a brightness of 2,400 lumens.
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- Technology Investors
- Technology Providers
- Research/Consultancy Firms
- Chip designers and fabricators
- Original equipment manufacturers (OEMs)
- Educational Institutions
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