Rooster Systems, the Silicon Valley startup focusing on developing innovative tools for marketers and business executives, announced today the release of Rooster, a powerful news monitoring subscription service that automatically delivers a daily newsletter containing the latest news and developments with regards to companies and industry niches specified by users.
The service has a simple and straightforward user interface. Users are asked to list the companies and industry niches (topics) they wish to track. Rooster scans the web each morning for news about these companies and topics, and reviews company websites to find any additions or updates, such as press releases; product updates; job postings; management team changes, and more. Rooster then filters and ranks all the information it finds, and delivers it in a well-organized email, each morning.
Specifically designed for business professionals and teams in startups and smaller companies, Rooster’s easy-to-use, affordable service enables users to stay informed about their key competitors, customers, partners, and market areas.
Rooster has several unique and advanced features that other systems cannot match. More specifically:
Human Experts to Customize Accounts
Rooster stands out for its ability to provide news that’s both relevant and useful to each user. It succeeds in doing so by using human experts to define tailored search and filter parameters for each account. Rooster experts also review news results regularly, and adjust the parameters as needed to ensure continued quality results.
Tracks Company Websites for Updates
In addition to tracking the latest news, Rooster also monitors competitors’ websites to track new product releases, promotions, management team changes, and updates they post. This allows users to gather vital information that other services, such as Google Alerts and Owler, do not provide.
Share with Team Members
With Rooster, people in a team need not waste time setting up alerts, checking the web, or worrying about missing key developments. A single team member can select articles of interest, and share these with others via a web portal.
“I have found Rooster to be a great service,” said Fred Lucas, Director, Group Competitive Intelligence at SKF. “It’s perfect for monitoring my competitors and new developments in my market area.”
All those interested in trying out Rooster can benefit from the company’s free 15-day trial. No credit card information is required for free trial registration.
To learn more about Rooster, as well as the available pricing options, please visit www.roostersystems.com.
About Rooster Systems
Rooster Systems is a Silicon Valley startup founded by industry veterans with expertise in sales, marketing, and technology. Its flagship product, Rooster, is a groundbreaking news and alerting platform designed to bring the latest news and updates about companies and industry niches specified by clients.