Bigwig Nation welcomed the “pioneer of authority marketing”, Brian Horn, as the featured guest in the episode titled Brian Horn – Authority Expert.
Brian explained why authority marketing has exploded in popularity the last year, and how the audience can use it to their advantage.
Horn explained, “Authority marketing is the process for positioning someone as an authority, or even a celebrity, in their marketplace in order to grow their sphere of influence and increase sales.”
In his many years in this field, Brian has learned what works and what doesn’t in the process of increasing a clients perceived value with authority marketing.
“Increasing your perceived value leads to many benefits which impact every part of the sales cycle. For instance, once you develop authority, you no longer have to chase sales leads and prospects. In fact, you’ll find that they will find you and your offers,” said Horn.
In addition to tactical information, Horn shared some of his best stories and experiences. Some of these included clients and celebrities like Howard Stern, Vanilla Ice, Richard Simmons, Perez Hilton and many others.
The Big Wig Nation Podcast is a weekly show where Bentley has in depth conversations with a diverse mix of highly successful people. He speaks with some of today’s most brilliant thought leaders, entrepreneurs, authors, speakers, artists, and musicians on a variety of topics.
Bentley explains, “In each episode you will learn what it takes to become a ‘Bigwig’. They will share their journey, the pain, the struggles, the breakthroughs, the habits, the mindset and what ultimately led them to the finish line of success in their lives. The goal of this show is to inspire, motivate and guide you to take action in creating your vision of the ultimate life.”
Best-selling author and entrepreneur, Brian Horn, helps professionals leverage their knowledge to gain authority status in their industry, then uses “authority marketing” to get them national media exposure.
His unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News, Forbes, Advertising Age and dozens of other media outlets.
Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
Company Name: Authority Media Group, LLC
Contact Person: Jack Mize
Country: United States