The most popular business model for online games — free-to-play. According to it, the game itself is free for the user, and the company earns from it due to optional in-game payments: for virtual premium currency, for items that allow player to be unique in comparison to others, but not affecting his abilities, etc. But in order to be able to receive money from their players in a particular country, publishers need to work with a company that will provide a reliable payment solution.
The leading company among the game payments processing niche in Ukraine is LeoGaming. Working since 2010, LeoGaming team managed to establish exclusive cooperation with several major online games publishers and developers. They provide adding funds to accounts of well-known MMORPG and FPS on self-service cash-in kiosks, websites (Internet acquiring) and in applications. Company’s main office located in Kyiv and the financial representative offices are in 9 EU, CIS and Asian countries. For the past three years in a row, LeoGaming has been the only Ukrainian company with a booth at the largest international gaming industry exhibition Gamescom, which takes place in Cologne, Germany.
This year LeoGaming plans to bring new projects to Ukraine — according to company representatives, both the publishers themselves and the Ukrainian customers are ready for this.
“Over the past three years, Ukrainians spend more and more money in online games. And it’s not a little inflation. It is exactly the dollar rate displayed in the reports from NewZoo analytics. Our company, in turn, is ready to offer potential partners the most favorable conditions for cooperation, and open a big country for them, 15% of it are gamers”, — said Alyona Degrik Shevtsova, LeoGaming CEO.
In addition to its own processing center, LeoGaming has a financial company LeoGaming Pay with a license from the Ukrainian state regulator and even the payment system LEO — even several Ukrainian banks participate in it.