Movement Marketing Agency, StrawberryFrog, Outlines Key Steps & Insights Behind a Movement Strategy

Movement marketing advertising agency StrawberryFrog, known for being the leader in creating brand-fueled social movements has released a report to help brands and organizations create successful movement marketing initiatives.

The report includes powerful psychology behind movements, the benefits a movement strategy can provide for brands, research-backed data associated with the benefits, and key foundational steps that go into creating a successful movement strategy. “Many brands don’t realize how powerful movement strategies can be, nor that they can receive benefits both inside as well as outside of their organization,” Said Scott Goodson, founder, and chairman of StrawberryFrog. “A movement strategy can contribute significant increases in media reach, trust, ROI & revenue over that of traditional advertising, and as well, reduce costs associated with talent acquisition and retention, all while making a positive impact on the world we live in.”

The report cites studies from Cone Communications, Achieve and others, demonstrating that today’s consumers are looking to purchase and engage with brands that contribute to social matters and that there is a tremendous importance among today’s workforce to use their skills to benefit a cause. Additionally, the report includes powerful research and data behind the benefits organizations can receive from earned media associated with a movement marketing initiative.

“Movement strategies offer brands the ability to join the conversations going on, ignite passions, and connect communities of people to mobilize for a purpose,” said Goodson. “Organizations that take a stand for what they believe in are able to empower culture, along with themselves and be part of something much larger than revenue generation.”

Visit StrawberryFrog to read the full report.

Founded in 1999 by Scott Goodson, StrawberryFrog is the world’s first movement marketing, advertising, transformation, and Design Agency. Based in New York City, StrawberryFrog has created and executed numerous campaigns for leading global brands including Smart Car, Ikea, Jim Beam, Emirates, Reebok, New Balance, Sabra, SunTrust Bank, Heineken, Pampers, Mahindra and more; and has been featured in publications such as Harvard Business Review, Forbes, Huffington Post, Fast Company, Adweek, Campaign, and The Drum.

Scott Goodson is the world’s foremost crusader of the movement marketing model and best selling author of “Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements.”

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