You may see the new logo on payment terminals (Kiosks) of the chain. Social network page was designed in a new style also. There will be changes in the official website as well.
“We present ourselves as an innovative company and strive to be differentiable at payment terminals market,” says Mykyta Bobnyev, the director of the System Company, explaining the reasons for change. “We gave preference to minimalism renewing the style and the logo of the company in order to concentrate our attention on important things like: the most simple and convenient features for payment services.”
Smile looking logo may be seen on payment terminals of the chain. It became a modern version of a previous logo. The welcoming smile demonstrates desire of the company to communicate with a customer, to give positive emotions in ordinary things.
Mirrolab Agency worked on the new visual concept.
“We had a task to create an image that would convey the spirit of the company, it’s positivity and vividness. That’s how we got a smile, which is easy to transform. Communication takes place through the smile that makes interaction with the product more friendly and pleasant,” – notes Olha Kurylo, the Project Head Manager.
Payment terminals all over the country will be brought to a common corporate design. They will be easy to identify by its minimalist style and branded smile.
New identity became a symbol of transformation, that happened in the process of company development.
Since 2007, Sistema is a successful player at payment service market. It offers over 3000 different kinds of services. It receives any kind of payments through 3500 self-serve terminals located throughout Ukraine.
This year Sistema was the first one in Ukraine to start taking payments with cards through self-serve terminals with the help of POS-terminals.
But Company slogan remains unchanged – “You can do more.”
“Our customers have more opportunities paying for more services. Our partners and dealers get reliable cooperation and stable income. There is no limit to perfection in any area of life, but with us, you can definitely do more,” – motivates Mykyta Bobnyev, the Director of Sistema.