The key players in the global Location Analytics Market include TIBCO Software Inc. (U.S.), ESRI (U.S.), Pitney Bowes (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), SAS Institute Inc. (U.S.), Galigeo (France), Cisco Systems, Inc. (U.S.), Alteryx, Inc. (U.S.), IBM Corporation (U.S.), Microsoft Corporation (U.S.) among others.
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According to Market Research Future Analysis, Location Analytics Market has been valued at USD 25 billion by 2022 growing with 19% of CAGR during forecast period 2018 to 2022. Location analytics is used by the retail sector to know the historical spending habits from different geographical locations in order to increase their sales and productivity. It is also used by the government to detect as well as prevent disaster.
The usage of spatial data, increasing usage of various analytics tool and increasing need for customer satisfaction are the factors contributing to the growth of the overall markets. Whereas, issues relating to security is hampering the growth of the market. Various manufacturers are investing to find solutions, for instance, Esri Maps for IBM Cognos deliver maps and geographic information to the environment.
By Region, MRFR analysis shows that, North-America accounted for the largest market share because of the technological advancements, growing number of application developers and rapid digital transformation.
However, Asia-Pacific is expected to grow over the forecast period, 2016-2022. Countries such as China, Korea contributes largely to the overall growth of the market. The reason attributed are improved broadband infrastructure and usage of sensors.
According to Market Research Future, Location Analytics Market has been segmented into component, software, deployment, end-users and region.
- · Software
- · Service
- · Hosted
- · Geocoding
- · Reverse Geocoding
- · Thematic Mapping
- · Reporting
- · Data Integration
- · Spatial analysis
- · Others
- · BFSI
- · IT & Telecommunications
- · Retail
- · Healthcare
- · Government
- · Transportation
- · Energy & Utilities
- · Government
- · Others
- · North-America
- · Europe
- · Asia-Pacific
- · RoW
Out of these end-users, retail segment accounted for the largest market share majorly due to increasing number of internet users, increasing consumer preference for smartphone and high growth in the number of tech savvy consumers.
Out of these software, geocoding accounted for the largest market share majorly due to increasing number of educational institutes, hotels among others is helping location analytics to make proper decisions.
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Market Research Future Analysis
The global location analytics market is expected to grow significantly. The market is highly application basis. Retail segment of location analytics market globally drives the market. The market is expected to have higher growth rate as compared to the previous years.
North-America accounted for the largest market share because of the technological advancements, increasing demand by various sectors, large investments by developers for cloud based solutions.
However, Asia-Pacific region is expected to grow over the forecast period, 2016-2022. The reason attributed to the rapid digital transformation in countries such as China and also improvement of broadband infrastructure.
TABLE OF CONTENTS
1 MARKET INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH NETWORK SOLUTION
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
LIST OF TABLES
TABLE 1 GLOBAL LOCATION ANALYTICSMARKET, BY COMPONENT
TABLE 2 GLOBAL LOCATION ANALYTICSMARKET, BY SOFTWARE
TABLE 3 GLOBAL LOCATION ANALYTICSMARKET, BY DEPLOYMENT
TABLE 4 GLOBAL LOCATION ANALYTICSMARKET, BY END-USERS
TABLE 5 GLOBAL LOCATION ANALYTICSMARKET, BY GEOGRAPHY
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LIST OF FIGURES
FIGURE 1 RESEARCH NETWORK SOLUTION
FIGURE 2 GLOBAL LOCATION ANALYTICSMARKET, BY COMPONENT (%)
FIGURE 3 GLOBAL LOCATION ANALYTICSMARKET, BY SOFTWARE (%)
FIGURE 4 GLOBAL LOCATION ANALYTICSMARKET, BY DEPLOYMENT (%)
FIGURE 5 GLOBAL LOCATION ANALYTICSMARKET, BY END-USERS (%)
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