Fruit powders are the most common and stable form of fruit products. It is natural product that is easy to use and simple to handle, pack and distribute. Fruits when converted into their powder form can retain their organoleptic properties. Fruit powders find application in numerous food products where they are added to enhance colour and flavour other than increasing the nutritional content of that product, which is prime reason behind the popularity of food products.
Growing popularity of convenience food can be attributed for the growth of the global fruit powders market. Fruit powders have long shelf life at ordinary temperatures and hold large export potential due to their inherent advantages of weight reduction and product stability which boosts the growth of the global fruit powders market.
Fruit powders are used in pharmaceutical products as well where there is high demand for fruit powders as colouring and flavouring agents. Additionally, fruit powders are easy to handle during the manufacturing process.
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Fruit powders are gaining massive popularity among consumers due to the perception of health befits associated with them. Increasingly growing consumer awareness regarding the consumption of healthy food products have driven the market for fruit powders. In addition, health conscious consumers are progressively looking for alternatives to synthetic food products. Additionally, fruit powders do not have any artificial colour, preservative, or flavour added to them which makes them highly desirable among consumers.
Increasing application of fruit powders among in diverse food & beverage purposes is likely to segment the growth of the global fruit powders market. Increasing Predictivities coupled with advancements in drying processes also boost the growth of the market.
The key players operating in the Fruit Powders Market include Paradise Fruits (Germany), Kanegrade (U.K), NutriBotanica (Brazil), DMH Ingredients (U.S.), FutureCeuticals (U.S.), Aarkay Food Products (India), and Nutradry (Australia).
The global fruit powders market has been segmented based on type and application.
By type, the global fruit powders market has been segmented into banana, grapes, blueberry, apple, strawberry, mango, and others. The grapes and banana segment are projected to be the fastest growing segment while the apple and banana segment are expected to gain popularity in the cosmetic industry.
By application, the global fruit powder market has been segmented into bakery and confectionery, dairy and frozen desserts, beverages, food supplements, and others. The beverages segment is the largest segment on account of high application of fruit powders in smoothies, energy drinks, and carbonated drinks. However, the dairy and frozen dessert segment is expected to exhibit rapid growth over the forecast period.
By region, the global fruit powders market has been segmented into North America, Asia Pacific (APAC), Europe, and the Rest of the World (RoW).
Europe is domineering the global fruit powders market. Well-developed food & beverage industry in the region coupled with higher consumer affinity towards functional beverages in the region is driving the market growth in the region.
North America led by the US is a major destination for fruit powders market. Growing health consciousness among consumers has led to increased adoption of fruit powders in the region. High investment by beverage manufacturers and new product development foster the market growth in the region.
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APAC is expected to be a major revenue spot for the global fruit powder market over the forecast period. Elevating level of health consciousness among consumers along with increase in the consumption of healthy food and beverages is expected to augment the growth of the market. China and India are the key contributors to the APAC market where growing sophistication of consumer food habits is supporting the growth of the market.
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